September 2022

Why Your Small Businesses Needs a Modern Website Design

BLOG Custom Web Design

When you own a small business, it can be a challenge to generate public interest for your products and services. Advertising for your small business using conventional methods can cost a lot and does not guarantee revenue. A good way to make your business visible to your target demographic is to have a modern website design in 2022. Of course, you will obviously want to generate more traffic to your website. More website visitors means that there will be more potential customers for your business. It is important that your website looks appealing, whether you are selling a product or a service. You want the customers to be curious about you and what you can provide for them. Needless to say, a common element of websites today is that they have a sleek, modern look. You want your business to stand out and attract the eyes of today’s modern consumers. Your website needs to be simple for ease of access yet flexible enough to adapt to modern trends.

What is a Modern Website Design?

When we say modern, it doesn’t have to be futuristic or too outrageous. A modern design appeals to the taste of a majority of people in the modern era. Like every woman’s little black dress, a modern website is long-lasting, versatile, and widely accessible. The simplistic nature of a modern website makes it easier for visitors to navigate, especially when you’re selling products online. Your website has to have a user-friendly interface that can accommodate people with disabilities or impairments.

Another thing to consider about modern websites is that the pages load faster than those of older websites. This has more to do with the technicalities that come with the creation of the website. Consumers that visit your website will be more satisfied if a webpage loads up fast because it saves time.

Let’s say you already have a website for your small business. Is it keeping up with modern online trends? Modern technology changes our lifestyle at a rapid pace and small businesses need to keep up with these changes too.

Advantages to Having a Modern Website Design

  1. It Makes a Great First Impression

First impressions matter, whether it’s a physical store or an ecommerce site. When you walk inside a place of business, you’ll notice that the ambiance will leave a lasting impression on you. A website’s homepage is the online storefront of your business, and it will make an impression on potential customers. Enlisting the help of companies that offer professional web design services is the first step toward your goals. Professional web designers will help you create a modern website that fits your business’ aesthetic. Not to mention, having professionals help with website management can save you time for more important business matters. Modern websites are also accessible by phone or tablet, so they can work well on any device. Your visitors can have a great first impression of your business that will boost your appeal.

  1. You Have More Control

Having your own modern website allows you to control what people see. You direct your audience’s attention to certain services or products that will be beneficial to them. The ability to control the general appearance of your website is yours alone. You have the final say on the content you want or make any type of change you see fit. If you want to appeal to a certain demographic, design your website according to their preferences.

Solely relying on a third-party website like social media can have drawbacks, especially for a small business. You don’t own the social media platform, therefore you don’t control your business’ visibility. Other third-party websites only offer limited accessibility and can’t cover the entirety of your business. The goal of having your own website is to let your audience have access to your business and your services.

  1. A Modern Website Garners Credibility

When your small business has its own website, it lends credence to your online business branding. You grow your brand online, gain the consumer’s trust, and in turn, increase your credibility. Many small businesses have grown exponentially just by having a simple, modern look on their website. You get to show your customers that you, as a brand, can stay up-to-date with the latest technology.

Website designs that are simple and easy to use make your customers feel at ease while browsing around. By having a modern website, you are showing that you have the ability to adapt to modern changes. New technological trends can change the look and feel of your website. Adding different functions that encourage customer engagement can help boost your credibility as a business.

  1. Modern Websites Provide Accessibility

Gone are the days when people needed to leave their homes to visit commercial establishments. These days, people tend to check a business’ online store if something is available before deciding to make a purchase. Some people prefer to shop online, and others book services online rather than make a call. When your website lists the service that a customer needs, you open the door for online marketing for your business.

A lot of people prefer the convenience that a business website provides. If a person can’t leave their home because of a medical condition, an easily accessible modern website is a blessing. Not only will you gain more customers, but you’re also helping existing customers have easy access to your services.

  1. It Helps Expand Your Business Reach

When you’re starting out as a small business, it may be challenging to get the word out about your business. Having a modern website will help expand your reach as it provides a “branch” for your business on the web. You can take advantage of social media sites with millions of users to steer traffic towards your website. It’s a great modern marketing strategy to post interesting articles on social media that will grab your target demographic’s attention. A lot of modern websites also come with links to various social media platforms to interact with their consumers. You even have the option to add blog posts to your website. Blogs help educate your target demographic about various topics relating to your business. You can attract consumers from all over the country once you have a modern website for your small business.

  1. A Modern Website Ensures Long-Term Success

Billions of people use the internet to shop for products or services. Today’s digital world is ever-changing, trends come and go, and new technologies evolve. A modern website guarantees flexibility to these changes, and your small business will grow exponentially. The beauty of modernity when it comes to managing a website is that you can make changes whenever you want.

Once you’ve made the decision to set up a modern website, there are some factors you may need to consider. Business trends tend to change over the years, sometimes even over the course of a few months. Running a website is no easy task, and having professional help will ensure that your website runs seamlessly.

Why Set up a Design for Your Website?

Most modern businesses rely heavily on their website to attract new clients. The website must fit what you’re offering to your customers. An interactive website will appeal more to your target demographic than a bland website with few features. You can also rest assured that the visitors you get on your website will most likely be potential customers. Most online users prefer to make transactions online rather than go to a physical establishment. Think of it like you’re decorating your business offices — you’d want to design it to fit your brand. There will be less confusion as to what exactly your business entails, or what your brand is all about. You want your target demographic to feel at ease when viewing your website.

What Elements Do the Best Modern Websites Have?

You’re ready to have a modern website for your small business, but you don’t know where to begin? Many key elements go with website building, and there are so many features to choose from. It takes less than a second for online users to make a judgment on your website. That being said, your website must have these features:

  • Security

Unlike older websites, modern websites are regularly updated with plugins and software that ensure the security of your domain. You won’t have to worry about your website being hacked, and it lessens the risk of compromised data. Additionally, having a secure website will make your consumers trust that their information is safe with your business. Gaining the consumer’s trust means they’re likely to recommend your growing business to other potential customers.

However, maintaining the security of a business, whether it’s a physical store or an ecommerce site, goes both ways. You’ll also need to ensure that you employ staff that you can trust with your company or business information.

  • Integrated SEO

SEO or search engine optimization is valuable for all websites. It makes your small business’ website easier to search on the internet using any search engine available. Knowing what keywords your target demographic searches for online will contribute to your website’s visibility. Modern websites have tools and plugins in place that ensure your website is easier to find. When a person searches for a keyword related to your business, your website may be first on the list. It would take hours to delve deeper into every nuance of the keywords used in SEO. Suffice it to say that making your website optimized for SEO can bring more people to your website. When you take advantage of this, you can maximize your business’ potential for the top position in search engine rankings.

  • Designed to Be Responsive

Modern websites have built-in features that allow the consumers to interact with the business. Most people access websites through handheld devices such as phones or tablets, and your website needs to be flexible. Your target demographic may have questions that they want to ask about your business, so what do you do? You have several options, such as displaying your phone numbers and email or having them leave a message using a form. Another convenient way is to have a chat box on your website. Modern websites can have plugins that enable their customers to chat directly with a representative from your business. Responsiveness is an integral part of your website as it saves both you and the consumers time and energy.

  • Reviews, Recommendations, and Testimonials

As previously mentioned, it’s important to build trust with your consumers to inspire loyalty. When running a business website, you want consumers to have a way to voice their opinions about your service. Letting them leave reviews and testimonials can help improve your business strategies. When they leave a good review, display it on your website so others can see that you’re a trustworthy business.

Having an option to recommend your services to other potential consumers is also necessary. Extremely satisfied consumers may want to recommend your products or services to people that they know. Modern websites can make this easier by putting up a convenient form for them to fill out.

  • A Map to Your Business

There will be times when a website visitor may want to visit your place of business. Simply listing your address on the website is not enough. You want to lead your target demographic directly to your place by having a convenient map displayed on the website. Whether you have a small business or a well-established one, you should have clear directions to your business. This will help save time and energy, and prevent your potential client from getting lost along the way.

  • Personalized Content

You don’t want your modern website to have generic content that you can see on any other website. Remember that you are building your brand for your small business online. Your website should embody what your online business is offering, be it a specific product or a service.

Another thing to keep in mind is that your content should not sound robotic. Remember that it’s more challenging to convey your message through written words since they don’t convey your tone of voice. Try to make the content as though you are speaking in person with your target demographic. Keep it friendly, empathic, and respectful, without compromising the quality of your personalized content.

  • Open to Diversity

In this modern age, it’s commonplace to see a diverse culture of people running a business online. Are you an owner of a small business that employs people from multiple cultures? Your modern website should also show that you are open to diversity by displaying multicultural photos. This will show potential consumers that your business is inclusive of people from various races and cultures. A business with an inclusive mindset is an essential trait to have in these modern times and our ever-changing society.

Being open to diversity doesn’t just involve race, this can apply to gender norms as well. You are showing your target demographic that you do not discriminate when it comes to race, gender, or culture. Other consumers with a multicultural background will also feel comfortable when employing your services.

  • No Ads

While it may seem like a trivial thing to some, it is very beneficial to your business. People can focus more on your website’s content rather than get distracted by countless advertisements. It adds to the clean look of your website, making it look more professional. This also instills confidence in your target demographic because it shows that you value professionalism.

Find People to Help Maintain Your Website

Once you’ve taken advantage of these features for your website, you’ll need people to run the maintenance of your website. With digital marketing becoming more commonplace, there are also more people offering website maintenance for businesses. A website made especially for your business is like a second home for your business on the world wide web. You will need dependable people who are equipped with the skills to meet your needs when building a website. There’s also the question of how cost-effective the services are and how fast they can work to meet your demands.

What We Offer:

Sapient eCommerce specializes in developing modern websites to meet the unique needs of businesses, big or small. Our web design experts will coordinate with you to choose which modern website layout fits your business aesthetics the best. Whether your small business is an online shop or you’re offering specialized services, we are here for you!

We will be your partners in growing your small business and help you maintain a modern website with these services:

  • Custom Website Design
  • eCommerce Website Development
  • Web Hosting
  • Search Engine Optimization
  • Graphic Design
  • Video Production
  • Social Media Management
  • Order Fulfillment

Our team of expert web designers specializes in WordPress-powered websites that are flexible enough to fit any business industry. You can trust our web development and SEO marketing strategies to help you achieve your business goals. We also have teams dedicated to keeping your modern website well-maintained so it can adapt to shifts in trends. Contact us so you can speak with our specialist about your preferences for your business website. You have the freedom to choose what elements to include with our tailor-made web development services!



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