Digital Marketing Agency Built on Results
Our mission is to assist you in developing sustainable strategies for customer acquisition and long-term revenue growth. Let’s start crafting your company’s personalized digital marketing strategy today.
What’s wrong with my site?” to “
Why isn’t my site attracting new customers? Let’s find out. Get your FREE site audit today!
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Is Your Website
Falling Behind?
When was the last time your website received a comprehensive professional evaluation? Are you curious about how it measures up against your competitors?
Look no further. We will conduct a thorough analysis of your website, examining the intricate details, and deliver our results in a sophisticated mini-website audit.
What Does a Mini
Audit Entail?
A Free Mini Audit provides valuable insights into your performance and your competitive positioning. This includes:
- Keyword Research (for more detailed information, see our SEO audit)
- Competitive Analysis and Your Current Standing
- Google Ads Audit
- Scope of Work, encompassing SEO, CRO, and more
- A Roadmap outlining what you can anticipate
The best part? We’ll perform your initial audit at no cost to you. That’s correct, no commitments required. Simply complete the form, and we’ll initiate the assessment!
Elevate Your SEO Marketing
If your business isn’t on the first page of search results when people are searching for your products/services, you’re leaving money on the table. Why? Approximately 75% of your potential customers will not search beyond the first page of Google search results. Discover how our SEO Services can boost your visibility and drive success.
What is SEO
Search Engine Optimization (SEO) is a dynamic digital marketing technique that fine-tunes your website to enhance its visibility in response to relevant online queries. In a world where approximately 3.5 billion searches are conducted on Google daily (Internet Live Stats), the question arises: how many of these searches align with the products and services your business offers? Moreover, is your website effectively surfacing in response to these pertinent inquiries?
Why SEO Matters
First-Page Dominance: Astonishingly, 75% of individuals never venture beyond the first page of search engine results. In essence, if your online presence doesn’t secure a place on this inaugural digital stage, it’s as if your business is invisible to the majority of global internet users (Statista).
Search as the Gateway: A staggering 93% of online journeys commence with a simple search query, as revealed by Business 2 Community. This statistic underscores the pivotal role that SEO plays in steering potential customers toward your digital doorstep.
Closing the Deal: When it comes to lead conversion, SEO holds a significant advantage. According to HubSpot, SEO-generated leads exhibit an impressive 14.6% close rate, dwarfing the mere 1.7% close rate associated with outbound methods such as radio or TV ads and direct mail. This emphasizes the unparalleled potential of SEO in converting prospects into paying customers.
Are your Business Goals and Sapient eCommerce’s SEO Services a Good Fit
It’s not just about keyword rankings and link building. Our focus is on addressing your specific challenges and fostering your business’s growth. If these issues resonate with you, rest assured. Sapient eCommerce is here with reliable SEO solutions tailored to your needs.
Not getting enough traffic and leads?
Can’t find yourself on Google?
Competitors passing you up?
Need more business?
Spending too much on paid ads?
Our SEO Expertise
Our team of SEO experts is dedicated to elevating your online presence, ensuring that your website is prominently displayed to your ideal audience. We specialize in optimizing your digital footprint to attract qualified leads, ultimately driving them to your site.
Effective SEO Solutions
With over two decades of experience and a diverse portfolio of clients spanning various industries and sizes, we excel in executing SEO with precision. What does this entail? Discover what Sapient eCommerce’s comprehensive SEO services encompass:
Thorough Research and Analysis
Successful SEO initiatives commence with thorough research and analysis. During this crucial phase, our experts dedicate time and resources to craft tailored growth strategies.
Comprehensive 180-Point Site Audit
Establishing a strong foundation for your SEO strategy necessitates a meticulous 180-point site audit. Leveraging powerful tools such as Screaming Frog and Ahrefs, our specialists will conduct an extensive site audit, delivering a comprehensive report that highlights critical issues and opportunities for improvement.
Keyword Research and Strategy
Do you know which keywords your website currently ranks for? What about your competitors? How can you harness keywords to your advantage more effectively? With the assistance of tools like SEMRush, our team will pinpoint areas for optimization and craft a keyword strategy enriched with insights into search intent. This way, your website will begin to appear prominently for relevant keywords.
Mobile Audit
A website that lacks mobile friendliness won't attract the favor of search engines or your target audience. Furthermore, it means forfeiting access to over half of the global online traffic (Statista).
Competitive Gap Analysis
How does your business measure up against others in your industry? What steps are required to secure a competitive edge? Through a comprehensive competitor analysis, we will examine critical factors, such as backlinks, domain age, and page speed, to provide insights that can propel you ahead of the competition.
Technical SEO Simplified
SEO often involves intricate technicalities that can be perplexing. Fortunately, we offer a streamlined technical SEO process to alleviate this burden from your shoulders.
Addressing Technical Site Issues
From XML sitemaps to canonicalization and addressing improper redirects, the list of critical site components can seem endless. Many elements require meticulous attention to ensure maximum SEO effectiveness. We'll begin with the most accessible improvements and progressively address more complex issues throughout your website. Plus, our team will maintain open communication, ensuring you stay informed about all changes and gain a deeper understanding of SEO throughout the process.
Site Enhancement and Optimization
While your website might have an appealing exterior, the same may not always hold true for its backend. These hidden issues could contribute to lower traffic and conversion rates. We will conduct a thorough examination of your site's technical infrastructure, pinpointing areas in need of fine-tuning and, if necessary, a complete overhaul. This may encompass the implementation of code adjustments, robots.txt files, and HTTP authentication for a more robust and efficient website.
Optimizing Metadata Quality
Have you checked the state of your meta-titles and meta-descriptions on search results pages lately? Search engines place substantial importance on metadata when assessing the relevance and ranking of your website and content. Our SEO and content experts will ensure that your metadata adheres to SEO best practices and aligns with the goals of your target audience. This meticulous optimization will enhance your content's performance for specific keywords and encourage more visitors to click through to your site.
Optimizing Site Structure
Google places a strong emphasis on user experience, prompting our SEO experts to dedicate their efforts to fortify your site's structure. We will scrutinize your URL structures, index and content pages, and various elements to confirm that every facet of your site adheres to a logical and user-friendly flow. This meticulous attention to detail will not only satisfy search engines but also provide a seamless and satisfying experience for your site's visitors.
Enhancing Website Speed
Did you know that a staggering 40% of users abandon websites that take longer than 3 seconds to load (Kissmetrics)? How does your site measure up in terms of loading time? With resources like Google's PageSpeed Insights and GTmetrix at our disposal, Big Leap is equipped with a site speed audit process designed to boost your search engine rankings and reduce those frustrating bounce rates.
Local SEO Excellence
It’s a known fact that 72% of individuals conducting a local search visit a business located within 5 miles (Hubspot). If you have a physical storefront or offer localized services, our SEO team is dedicated to ensuring that your business becomes highly visible to the right audience precisely when they’re searching for your services.
Google My Business (GMB) Evaluation
Our SEO experts will craft and optimize your GMB page to guarantee that your business listing remains current with essential information, such as address, phone number, and business hours. This strategic enhancement will elevate your visibility for local searches relevant to your business.
Apple Maps Enhancement
We'll fine-tune your Apple Maps listing to ensure that potential customers can easily discover and pinpoint your business while they're on the move.
Bing Places Evaluation
Our commitment to thoroughness knows no bounds. From aligning the correct URLs to choosing the most suitable business categories, our SEO experts will diligently construct and improve your Bing Places listing as part of our comprehensive approach.
Strategies for Building Links
Links are the essential bridge for your content to reach higher rankings. An effective link-building strategy holds one of the top two positions among Google’s ranking criteria.
Internal Links
Wondering which pages on your website possess the highest page authority? Are there pages linking to them, or worse, links leading to 404 error pages? Our SEO specialists will conduct a comprehensive assessment of these crucial elements and craft an internal linking strategy, reinforced by robust anchor texts and alignment with search intent. The objective here is to channel authority from one page to another and efficiently guide your visitors toward your most valuable content.
External Links/Backlinks
Earning backlinks from reputable websites signals to search engines that your industry recognizes your authority, enhancing your online visibility. Utilizing tools like Ahrefs and SEMrush, we will fine-tune your backlink profile and scrutinize the links of your competitors. But we don't stop there; we'll go the extra mile by identifying potential websites that can link to your business, elevating your backlink portfolio and strengthening your online presence.
About Us
With a rich 22-year history as a website development and digital marketing agency, Sapient eCommerce has cultivated trust through open communication, transparency, and proven results. Established in 2001 with offices in New Haven, Connecticut and Brooklyn, New York. Through our digital marketing services, we’ve empowered our clients to boost their online visibility, draw in valuable new leads, and consequently, enhance their annual revenue. With a track record of aiding over 1200 clients in achieving success in the digital realm, our extensive range of services is at your disposal to fuel your business’s expansion. We’re excited to explore ways we can be of assistance to you.
Are We a Perfect Match?
Our SEO agency values long-term partnerships built on trust and mutual success. Before we embark on this journey together, we’d like to take the opportunity to get to know you, understand your current circumstances, and discuss your marketing objectives and expectations.
You’re welcome to give us a call right away, or we can schedule a meeting over lunch. Either way, we’re genuinely looking forward to meeting you.