Dec 2023

Mastering SEO Trends in 2024: A Comprehensive Guide for Actionable Success

Mastering SEO Trends in 2024

 

In the ever-evolving world of SEO, staying ahead requires not just awareness but actionable strategies. Let’s dive deeper into each section of SEO trends for 2024, providing you with detailed insights and hands-on techniques to elevate your online presence.

1. The Evolving SEO Landscape: A Historical Journey

Understanding the historical evolution of SEO is crucial for devising effective strategies that align with the ever-changing digital landscape. From its early days of simple keyword matching in the 1990s, SEO has undergone a remarkable transformation. The strategies have evolved beyond keyword reliance, now encompassing intricate algorithms that prioritize elements such as user intent, mobile optimization, and overall site usability.

This section delves into the journey of SEO, highlighting the shift towards a more sophisticated approach that adapts to the nuanced requirements of modern search engines.

Actionable Tip: Conduct a comprehensive audit of your website’s historical SEO strategies.

How-To: Identify outdated practices and update your approach to align with modern SEO requirements.

2. Importance of Staying Ahead in SEO Trends

Recognizing the pivotal importance of staying informed, this section delves into the compelling reasons behind the need to keep abreast of SEO trends. From effectively navigating algorithm changes and outpacing competitors in the dynamic digital landscape to prioritizing enhanced user experience and adapting to evolving user behavior, staying updated is indispensable. This proactive approach ensures not only a competitive edge but also sets the foundation for driving sustained business growth in the ever-evolving realm of SEO.

Actionable Tip: Set up Google Alerts for industry-specific keywords.

How-To: Regularly review alerts to stay updated on the latest news and trends in your niche.

3. Technical SEO Trends: Optimizing for Success

Recognizing that technical SEO serves as the backbone of your overall strategy, this section delves into key technical aspects for 2024. Explore imperative facets such as voice search compatibility, the significance of mobile-first indexing, enhancing user experience, and the crucial role of establishing expertise, authoritativeness, and trustworthiness (E-A-T) to foster authority and credibility. Unveiling the technical intricacies aligns your approach with contemporary SEO requirements, ensuring a foundation that optimally supports success in the evolving digital landscape.

Actionable Tip: Conduct a mobile-friendliness test using Google’s Mobile-Friendly Test tool.

How-To: Make necessary adjustments to ensure your site is mobile-friendly, considering factors like responsive design and fast loading times.

4. Content and Keywords Trends: Foundation of SEO Strategies

Delving into the foundational elements of SEO, this section explores the evolving landscape with a specific focus on two crucial trends: the ascent of interactive content and the emergence of zero search volume (ZSV) keywords. The exploration sheds light on these transformative trends, challenging conventional approaches to keyword targeting and paving the way for innovative strategies in the ever-evolving realm of search engine optimization.

 Actionable Tip: Incorporate interactive elements like quizzes or polls in your content.

How-To: Use tools like Typeform or PollDaddy to create engaging interactive content and track user responses.

5. AI and Machine Learning in SEO: A Dynamic Duo

Unveiling the transformative potential of AI and Machine Learning on SEO strategies, this section delves into the multifaceted impact of these technologies. Explore their role in providing in-depth keyword insights, reshaping content creation processes, optimizing on-page elements, and enhancing overall user experience. Understanding how to harness the power of AI and ML becomes imperative for navigating the dynamic search landscape, ensuring your SEO approach aligns seamlessly with the advancements in technology and user expectations.

Actionable Tip: Explore AI-driven content creation tools like OpenAI’s GPT-3.

How-To: Experiment with AI-generated content for blog intros or social media posts and measure audience engagement.

6. User Experience and Engagement Trends: Shaping Relevance

Recognizing the central role of user experience and engagement in achieving SEO success, this section delves into key trends that contribute to enhancing UX. Explore the significance of visual appeal in content, the importance of intuitive navigation, the strategic use of compelling calls to action, and the integration of user testing and feedback. These trends form a cohesive strategy, creating a positive feedback loop that not only improves the overall user experience but also positively influences SEO rankings in a dynamic and competitive digital landscape.

Actionable Tip: Conduct A/B testing on your website’s call-to-action buttons.

How-To: Analyze user interactions and tweak button design, placement, or wording based on the more successful variation.

7. Local SEO and International SEO Trends: Tailoring Strategies

Customizing your SEO strategies for both local and international success is crucial. In this section, gain insights into optimizing Google Business Profiles, maintaining a well-optimized website, and adapting to the evolving landscape with the rise of voice search, the dominance of video content, and the critical role of online reputation management. Tailoring your approach to the specific nuances of local and global audiences ensures a comprehensive strategy that aligns with the diverse requirements of different markets, optimizing your digital presence for maximum impact and visibility.

Actionable Tip: Optimize your Google My Business profile with accurate information.

How-To: Regularly update business hours, add fresh content, and encourage positive reviews to enhance local SEO.

8. Link Building and Off-Page SEO Trends: Building Authority Ethically

Embarking on ethical link-building practices requires a comprehensive understanding of key trends that take center stage. This section emphasizes the critical components of ethical link-building, placing a significant focus on prioritizing quality over quantity. Explore the transformative impact of AI in streamlining processes, the adherence to user experience standards, the strategic approach to brand building, the integration of personalization, and the significance of maintaining diverse backlink profiles. Implementing these ethical link-building strategies ensures not only compliance with industry best practices but also sets the foundation for building sustainable and authoritative online presence.

Actionable Tip: Identify reputable websites in your industry for potential collaboration.

How-To: Reach out to these sites with a personalized pitch, emphasizing the mutual benefits of linking to each other’s content.

Pro Tip: Monitor your backlink profile regularly using tools like Majestic or Ahrefs to ensure ethical practices and avoid association with spammy or low-quality sites.

9. Emerging SEO Tools and Technologies: Empowering Strategies

Empowering your SEO strategy requires staying ahead with cutting-edge tools. In this section, discover the potential of keyword research platforms, leverage the capabilities of on-page SEO plugins, harness the insights from backlink analysis tools, and utilize analytics platforms. These tools are invaluable, providing actionable insights and optimizing your website’s performance to seamlessly align with the latest SEO practices. Understanding how to effectively utilize these tools positions your strategy at the forefront of the evolving digital landscape, ensuring a competitive edge and sustained success in the dynamic realm of search engine optimization.

Actionable Tip: Explore the features of on-page SEO plugins like Yoast SEO.

How-To: Implement suggestions made by the plugin to optimize individual pages for search engines.

Pro Tip: Regularly update your SEO tools and stay informed about new features and functionalities they introduce to stay ahead of the curve.

10. Future Trends and Predictions in SEO: Adapting for Success

Anticipating and preparing for the future of SEO is paramount. In this section, gaze into upcoming trends that will shape the digital landscape, including the ascent of voice search, the expanding role of AI, heightened emphasis on mobile optimization, the central stage for localized SEO, the essential nature of video optimization, personalization reaching new heights, the ongoing impact of social media, and the emergence of visual search. Understanding and adapting to these future trends positions your SEO strategy to not just survive but thrive in the ever-evolving digital environment, ensuring your online presence remains at the forefront of innovation and relevance.

Actionable Tip: Start experimenting with optimizing content for voice search.

How-To: Identify key phrases that align with conversational queries and incorporate them naturally into your content.

Pro Tip: Explore schema markup to provide search engines with additional context about your content, enhancing its visibility in voice search results.

 

In summary, achieving mastery in SEO trends for 2024 extends beyond mere understanding—it hinges on actionable implementation. Utilize the actionable tips and in-depth How-Tos provided in this comprehensive guide to effectively navigate the intricate world of SEO. Consider this guide as your indispensable roadmap, offering the knowledge and strategies necessary not only to stay ahead but also to thrive in the dynamic and competitive digital landscape. By incorporating these insights into your approach, you pave the way for driving meaningful results and securing a robust online presence.

May 2023

Discover Low Competition Keywords with Free Tools: A Guide to Uncover Content Gaps and Emerging Trends

Introduction: When it comes to search marketing, the quest for finding the right keywords can make all the difference. By identifying low competition keywords, you can tap into new opportunities and target specific audience segments. In this guide, we will explore the process of uncovering these keywords using only free tools. By leveraging content gaps and trends data, you can stay ahead of the competition and discover new and emerging trends that will boost your online presence. Let’s dive in and learn how to find low competition keywords effectively.

Targeting low competition keywords can greatly benefit marketing campaigns by providing valuable opportunities for visibility and engagement. While the tools and approaches shared in this article are commonly used, it’s important to note that there are various effective ways to accomplish this task by leveraging related tools and technology.

Although the primary focus here is on discovering keywords for SEO purposes, it’s worth mentioning that these approaches can be applied to other marketing channels and serve different purposes as well. Whether you’re aiming to improve your website’s organic search rankings, optimize your content for specific audiences, or enhance your overall marketing strategy, the techniques discussed in this article will prove useful.

Utilizing free tools for keyword research is essential, and there are several options available to effectively generate keyword ideas. These include widely used tools such as Google Search Console, Keyword Planner, Trends, and direct SERP analysis. Additionally, you can explore the capabilities of free versions of tools like ChatGPT, Semrush, and ScreamingFrog. Although this approach may require more manual effort compared to paid technology and software, it offers valuable insights into a broader range of data sets and allows you to refine your unique keyword research processes.

To help you get started, here’s a step-by-step process that can uncover numerous low-competition keyword opportunities, beginning with an analysis of your top competitor websites.

Step One: Topic Identification Begin by examining the top-level categories on the websites of your top three competitors in your digital space. You can do this manually or utilize the free version of ScreamingFrog to crawl the sites (up to 500 pages) for a more comprehensive view of their content. Take note of any category and main-level content topics that exist on these external sites but are missing from your own content. If this information isn’t immediately apparent, tools like Ahrefs and Semrush can help you compare content at the keyword and content levels. Both tools offer free scaled-back trial versions.

Step Two: Creating a Comprehensive Understanding of the Topic Opportunity Once you have identified several initial topic gaps, it’s crucial to develop a comprehensive plan to address these content deficiencies, catering to both user needs and search intent. To gain a deeper understanding of the wants, needs, and pain points of your target audience regarding the topic area, utilize a free tool like AnswerThePublic. Input the main topic/product/service terms and explore the results. For example, if your input phrase is ‘SEO agency,’ you can extract valuable information from the ‘data’ view or even generate a visual mind map.

By following these steps and leveraging free tools, you can uncover a wealth of low-competition keyword opportunities and develop a thorough understanding of your target audience’s interests and concerns within your chosen topic area.

Screenshot from Answerthepublic, May 2023

To gain a more complete understanding of the typical questions your new content will address, it’s beneficial to extract all the questions, prepositions, comparisons, and related data associated with the topic. While individual terms and questions may have lower levels of competition and search volumes, the broader topic encompasses numerous semantically relevant terms, presenting a greater opportunity for metric-based gains.

By grouping the data into topics and sub-topics, you can create a content map that highlights what is currently missing on your site compared to your competition. This map identifies potential low-hanging fruit and relevant low-competition keywords that you can target.

Step Three: Validating with Artificial Intelligence (AI) Embracing the rapid adoption of AI in marketing, it is important to consider its role in this process. For a sanity check of your core content framework, I recommend utilizing ChatGPT. This step ensures that you haven’t overlooked any crucial elements and can guide you to the next stage of the process.

To access ChatGPT, visit https://chatgpt.org/ and click on ‘Open Chat.’ Simply type in your request and initiate the conversation. Here is a snippet of a response from ChatGPT on the topic of creating content targeting low-competition keywords in the context of an ‘SEO agency’:

Utilizing AI, such as ChatGPT, can provide valuable insights and validation as you refine your content strategy and optimize it for low competition keywords.

Snippet response from ChatGPT

Screenshot from ChatGPT, May 2023

From this point, you will have developed most of your target keywords list and created a content framework to effectively target them. To validate and expand your topical coverage, I recommend conducting basic Google search queries directly in the search engine’s SERPs (Search Engine Results Pages) to determine the number of ranking pages or total content gaps for specific keywords or topic areas.

To do this, go to the Google search engine and use search operators to query content specific to your website only. For example, using the search operator site: YourWebsiteName “YourTopicTerm” will display any ranking pages from your domain that are indexed with that specific term. Similarly, you can perform the same search on competitor sites to find related content and discover potential low competition keywords relevant to the topic. Just modify the search operator to site: YourCompetitorWebsiteName “YourTopicTerm.”

To make the search more specific to keywords used within URLs, adjust the search operator to site: YourWebsiteName inurl: YourTopicTerm. This can help narrow down the results to pages that are directly relevant to the entire topic rather than just being mentioned in passing. You can also repeat this process for external competitor sites.

If you’re focusing on a long-tail query, you can utilize the “allinurl” search operator. Additionally, note that you can use these search operators without specifying a domain to find all related content (not limited to your site or a specific external site) that is ranking and relevant to the content term or keyword being used. For instance, “allinurl:KeywordTopic,” or with the domain added, it would be site: YourCompetitorWebsiteName “allinurl: YourTopicTerm.”

There are many more search operators you can explore, but the aforementioned ones will serve as a useful starting point.

Step Four: Prioritize Focus Key Terms Using Overlapping Metrics Data To prioritize your target terms, you can copy and paste the main terms into Google Keyword Planner. This tool will provide you with related metric information such as cost per click, competition, search volume, and more. Export this data so that each topic area has all the necessary information to prioritize target terms into short-term, mid-term, and long-term goals. This prioritization should consider factors such as the competitiveness of the terms, the average cost per click in that topic, and the size of the opportunity versus the challenge to perform.

At this stage, you will have the data needed to guide the creation of new content based on your competitors’ existing presence, content gaps on your site, and the ranking content related to specific terms, topics, and sub-topics. You will also possess the necessary metrics to prioritize and develop relevant content targeting these topics.

Identifying Emerging Trends for Low-Hanging Fruit Capitalizing on emerging trends allows you to target new search demands before they become highly competitive. Google Trends is a valuable tool for quickly identifying changes in interest levels and new and emerging trends. Lower current trend levels often indicate lower competition. By creating content assets and optimizing during these periods, you can position yourself favorably for when the demand and competition increase. The same applies to new and developing trends.

The accompanying graph shows the dips in search interest that precede periods of high interest, based on the search topic “Google updates.” By maximizing gains during lower interest periods, you can benefit when seasonal or industry trends gain traction.

By incorporating these tactics and leveraging emerging trends, you can identify low competition keywords and seize opportunities for increased visibility and success in search marketing.

Screenshot from Google Trends, March 2023

Expanding on the same topic and utilizing the tool, you can identify new trends to target, such as Google algorithm updates and TFL updates, among others. By using Google Trends, you can observe the percentage growth of these trends and explore other tools like Google Keyword Planner to assess the search volume for these specific terms as well as broader matching and related terms.

This additional analysis allows you to gauge the potential volume and relevance of these trending keywords. By incorporating them into your content strategy, you can tap into the growing interest and capitalize on the associated search demands. By exploring related terms and conducting comprehensive keyword research, you can further refine your targeting and optimize your content for maximum visibility and engagement.

Screenshot from Google Trends, March 2023

The impact and value of voice and conversational search have been steadily growing for over four years. With the rise of voice-enabled devices and the increasing desire for an offline-like experience online, people are incorporating voice search into their daily routines, using devices like home speakers and voice search on mobile devices.

One of the advantages of voice and conversation-based search is that the majority of queries consist of 5 to 10-word phrases, which often leads to lower competition levels. This presents an opportunity for you to optimize your existing website content by incorporating conversational updates and adopting a more natural language approach.

To leverage these opportunities, you can consider adding FAQ segments to your content, introducing more term variations, and generally focusing on creating content that feels more human-centered. By doing so, you align your content with the way people naturally speak and search, making it more relevant and accessible to voice search users.

To identify specific opportunities within this realm, you can manually conduct searches on Google and explore predictive search suggestions, rich results like Google Answers, and related search queries related to the topic of “Google helpful content update.” These searches can provide insights into sub-topics worth exploring, enabling you to create content that caters to the needs and preferences of voice search users.

Screenshot from Google, March 2023

As an example, let’s consider the related search intent of “Google helpful content update.” Here’s a predictive search example that you can target:

  • “How to optimize content for Google’s latest algorithm update”
  • “Best practices for creating valuable and user-friendly content”
  • “Tips to improve search engine rankings with high-quality content”
  • “Understanding Google’s content quality guidelines”
  • “How to keep your website content fresh and relevant”
  • “Content optimization strategies for better visibility on Google”
  • “Maximizing the impact of your content with SEO techniques”
  • “Creating engaging content that meets user search intent”
  • “Optimizing your website content for voice search”
  • “The importance of mobile-friendly content in Google’s algorithm”

These are just a few examples of predictive search queries that indicate the related search intent for targeting helpful content updates related to Google. By addressing these topics in your content, you can provide valuable information and address the specific needs of users searching for guidance and insights on optimizing their content for Google’s algorithms.

Screenshot from search for [google helpful content], Google, March 2023

To further refine your keyword selection and prioritize lower competition terms, you can input the identified topics and terms into Google Keyword Planner. This tool will provide you with valuable data on metrics like cost per click (CPC), competition levels, and more. By analyzing this data, you can focus on targeting keywords that fall into the lower competition range, maximizing your chances of ranking well and driving relevant traffic.

In summary, this article has explored various methods to find low-competition keywords. It began by identifying content gaps compared to top competitors using free tools and technology, allowing you to uncover new opportunities to target less competitive keywords consistently. The article then discussed leveraging trends data to discover emerging trends and taking advantage of lower interest periods, positioning yourself for growth when demand increases. Lastly, it emphasized the importance of adopting a conversational approach in your content and marketing efforts. By incorporating a human element and catering to the offline journey online, you can thrive in areas with lower keyword competition while meeting users’ needs effectively.

 

 

Mar 2023

Professional SEO Services – Boost Your Business Growth

 

Professional SEO Services | Boost Your Business Growth with Sapient eCommerce

Professional SEO Services

Search Engine Optimization (SEO) is an essential part of any digital marketing strategy. It helps businesses increase their visibility in search engine results pages (SERPs) and drive more targeted traffic to their websites. However, SEO can be a complex and time-consuming process that requires specialized knowledge and expertise. That’s where professional SEO services come in.

In this blog post, we’ll discuss the importance of SEO and how professional SEO services can help businesses improve their online visibility and drive more targeted traffic to their websites. We’ll also provide an overview of the services that Sapient eCommerce offers as a leading SEO strategist in the field.

 

Why SEO Matters

SEO is important because it helps businesses get found by potential customers when they search for products or services online. When people use search engines like Google or Bing, they enter keywords or phrases that are relevant to what they’re looking for. The search engine then returns a list of results that are ranked based on a number of factors, including the relevance and quality of the content on the website.

Studies have shown that the majority of people never click past the first page of search results. In fact, the top three organic search results receive more than 60% of clicks. This means that if your website isn’t ranking well in search results, you’re missing out on a significant amount of potential traffic and customers.

SEO can also help businesses build credibility and trust with potential customers. When a website appears at the top of search results, people tend to see it as more trustworthy and authoritative. This can lead to more clicks, more engagement, and ultimately more conversions.

However, SEO is not a one-time fix. It requires ongoing maintenance and optimization to stay ahead of the competition and maintain top rankings in search results. This is where professional SEO services come in.

 

What are Professional SEO Services?

Professional SEO services are designed to help businesses improve their online visibility and drive more targeted traffic to their websites. These services typically include a range of strategies and tactics, such as:

Keyword research: This involves identifying the keywords and phrases that potential customers are using to search for products or services related to your business.

On-page optimization: This includes optimizing the content on your website to make it more search engine friendly. This may involve optimizing meta tags, headers, and content to target specific keywords.

Off-page optimization: This involves building high-quality backlinks to your website from other authoritative websites in your industry.

Technical SEO: This includes optimizing your website’s structure, code, and functionality to make it more search engine friendly.

Local SEO: This involves optimizing your website and online presence to rank well in local search results.

Content creation: This involves creating high-quality, relevant content that engages your target audience and drives traffic to your website.

Analytics and reporting: This involves tracking and analyzing website traffic and performance to identify opportunities for improvement and measure the success of SEO efforts.

Professional SEO services are typically provided by experienced SEO strategists who have a deep understanding of search engine algorithms and best practices. They use a variety of tools and techniques to help businesses improve their online visibility and drive more targeted traffic to their websites.

 

Why Sapient eCommerce?

Sapient eCommerce is a leading SEO strategist that offers a range of professional SEO services to help businesses improve their online visibility and drive more targeted traffic to their websites. Here are some reasons to choose Sapient eCommerce for your SEO needs:

Experienced Team of SEO Experts

Sapient eCommerce has a team of experienced SEO experts who are well-versed in the latest SEO techniques and trends. They have worked with a variety of clients across different industries and have a track record of delivering measurable results. Whether you’re looking to improve your website’s rankings, increase organic traffic, or drive more sales, Sapient eCommerce has the expertise to help you achieve your goals.

Customized SEO Strategies

At Sapient eCommerce, we understand that each business is unique and has its own set of goals and challenges. That’s why we don’t believe in a one-size-fits-all approach to SEO. We work closely with our clients to understand their specific needs and create customized SEO strategies that are tailored to their business objectives. Our strategies are data-driven and focused on delivering long-term results.

Comprehensive SEO Services

Sapient eCommerce offers a comprehensive range of SEO services that cover everything from keyword research and on-page optimization to link building and content marketing. We use a holistic approach to SEO that takes into account all the factors that affect your website’s visibility and search engine rankings. Our goal is to help you create a strong online presence that drives targeted traffic to your website and boosts your brand’s visibility.

Transparent Reporting

At Sapient eCommerce, we believe in transparency and accountability. We provide our clients with detailed reports that show the progress of their SEO campaigns and the results they’re achieving. Our reports include data on website traffic, keyword rankings, and other key metrics, so you can see how your SEO strategy is performing and make informed decisions about your marketing budget.

Proven Results

We have a proven track record of delivering results for our clients. Our SEO strategies have helped businesses across different industries increase their online visibility, drive more traffic to their websites, and generate more leads and sales. We use ethical SEO practices that comply with search engine guidelines and focus on delivering sustainable, long-term results for our clients.

Sapient eCommerce is a leading SEO strategist that offers a range of professional SEO services to help businesses improve their online visibility and drive more targeted traffic to their websites. With a team of experienced SEO experts, customized strategies, comprehensive services, transparent reporting, and proven results, Sapient eCommerce is a trusted partner for businesses looking to succeed in the digital landscape.

Feb 2023

A Step-by-Step Guide to SEO Copywriting: Tips and Tools to Help You Rank Better

 

Boost Your Website’s Traffic with SEO Copywriting

In today’s digital age, search engines like Google play a indispensable role in most consumers’ buying process. With over 3.5 million searches processed every day and over 1.2 trillion yearly, it’s no surprise that business owners realize them must prioritize search engine optimization (SEO) in their digital marketing strategies. SEO copywriting is an element of SEO. SEO copywriting is the process of writing marketing copy that’s optimized for search engines. SEO copywriting aims to drive organic traffic to your website and convert those visitors into leads or sales.

A Step-by-Step Guide to SEO Copywriting

If you’re new to SEO copywriting, it may seem complicated. But don’t worry! In this step-by-step guide, I’ll show you what SEO copywriting is, how to start, and what tools you can use to create great content at scale. We’ll also answer some common questions, such as whether SEO is the same as copywriting, whether SEO is required for copywriting, and more.

 

What is SEO copywriting?

SEO copywriting is the process of creating content for your digital marketing efforts in a way that appeals to both human readers and search engine algorithms. The goal, simply stated, is to create content that matches searcher intent. That is, you want your content to answer a potential customer’s question, solve a problem, or sell a product that does so. If the goal is to drive organic traffic to your company’s website and convert that traffic into leads or sales, the content must be (1) relevant to a searcher’s queries and (2) recognized as relevant by Google and other search engines. That’s what we mean when we say your website’s content needs to be optimized for search engines. The search engines need to “read” your content, understand what it’s about, and determine if it is useful to the consumer. So, here’s a rule of thumb – create content that is helpful, engaging, reveals you expertise.

SEO copywriting vs. SEO content writing: What’s the difference?

The main difference between SEO copywriting and SEO content writing is the goal of the content. SEO copywriting aims to convert organic traffic into leads and sales, while SEO content writing aims to generate organic traffic from search engines. Content writers and copywriters have similar skill sets, but there are enough differences that hiring an SEO content writer when you mean to hire an SEO copywriter can impact whether or not you meet your goal of driving leads and sales.

SEO copywriting vs. SEO content writing: What’s the difference?

How do I start SEO copywriting?

If you’re new to SEO copywriting, the following steps can help you get started and set yourself up for success:

Step 1: Conduct keyword research.

Keyword research is an essential part of creating and implementing an SEO strategy. You can use tools such as Google Keyword Planner, Ahrefs, or SEMrush to find relevant keywords, keywords people actually use when searching for your products and services. Make a list of search terms you think your target audience would use to find your products or services online. Few people when searching for something online us a single keyword. Most use a string of keywords or “long-tail keywords”. Add these and questions in your initial keyword list for content creation.

When doing your keyword research, consider search intent. People who are just starting to research their problem may have an informational intent, meaning they are just looking for information. In contrast, people who are ready to buy may have a transactional intent. Using keywords that match the intent of your target audience can help you drive relevant traffic to your website.

Step 2: Optimize your Header and Title Tag

Another element of SEO that contributes to your site’s ranking is your metadata. Metadata includes your header, title tag, and meta description for each page. The header tag (or H1) is like the subject line of your webpage. The title tag tells the search engine exactly what your page is about. The meta description, while less important for ranking, is essential for getting people to click on your page from the search results.

Here are some SEO best practices for metadata:

  • The title tag should be 55 characters or less and include the keyword or phrase.
  • Meta descriptions should be written in a compelling tone and include the keywords or phrases for the content on that particular page.
  • The maximum length for a meta description is 150 to 160 characters.

Create High-quality, Engaging Content

Once you have your list of keywords and metadata optimized, it’s time to create content. This is where SEO copywriting comes into play. You want to create high-quality, engaging content that will attract readers and keep them on your website.

One of the most important things to keep in mind when creating content is to write for your target audience. Create content that’s valuable and relevant to them. That is, write content that answers their questions, provides helpful tips and resources, and addresses their pain points.

Write for your target audience.

Another key aspect of creating engaging content is to use formatting to make it easy to read. This includes using headers, bullet points, and images to break up the text and make it more visually appealing. Avoid clutter. No one is going to sift through a page full of different fonts and font sizes and cutesy animation and colors.

Finally, it’s important to remember – Quality over Quantity. It’s better to have one piece of high-quality content that provides real value to your audience than 10 pieces of mediocre hacked together content thrown at the page. No one will take the time to read that.

Use internal and external links.

Link building is a critical part of SEO. Almost every website in every industry that you see at the top of the Search Engine Results Pages (SERP) have links up to their eyeballs. There are two types of links:

  • Internal links are links from one page on your website to another page on your website.
  • External links are links from other websites that point back to your website.

Internal linking helps to improve the user experience (UX) on your website by helping readers find related content on other pages that they may be interested in. It also helps search engines understand the hierarchy and structure of your website, which can improve your rankings.

External linking is important because it helps to establish your website as an authority in your industry. Authority is a huge search engine ranking factor. When other websites link back to your content, it signals to search engines that your content is valuable and relevant. This can improve your search engine rankings and drive more traffic to your website.

Be Where Your Customers Are: Optimize for Mobile.

In today’s digital age, more and more people are accessing the internet from their mobile devices. In fact, mobile devices account for more than half of all internet traffic. That’s why it’s essential to optimize your website for mobile users.

Mobile optimization involves ensuring that your website is responsive to and loads quickly on mobile devices. Make sure that your content is easy to read and navigate on a small screen.

Google has also started using mobile-first indexing, which means that it’s now indexing the mobile version of websites first. This means that if your website isn’t optimized for mobile, you could be missing out on valuable traffic and rankings.

Monitor SEO Results and Adjust your Strategy.

SEO is not a one-off. It’s an ongoing process.  Hence, it’s imperative that you monitor your progress and adjust your strategy as needed. Google Analytics is a great tool to track your website traffic and see which pages are performing well and which ones need improvement.

You can also use tools like SEMrush or Ahrefs to track your search engine rankings and see how your website is performing compared to your competitors. This information can not only help you identify areas where you need to improve your SEO strategy but also where your competitors might be slipping up. Maybe you can surpass them and gain higher ranking territory.

Finally, it’s important to remember that SEO is a long-term game. It can take months or even years to see significant results from your SEO efforts. Six months before you see positive results is the rule of thumb. That’s why it’s important to be patient and persistent in your SEO efforts.

Tools to help you rank better

While there are many tools available to help with SEO, here are three that are particularly useful for SEO copywriting:

Yoast SEO: Yoast SEO is a plugin for WordPress that helps you optimize your content for search engines. It provides a checklist of items to optimize, including metadata, keyword density, and readability. It also provides a preview of how your content will appear in search results.

SEMrush: SEMrush is a comprehensive SEO tool that provides keyword research, site audit, and competitor analysis. It’s particularly useful for finding new keyword opportunities and tracking your search engine rankings.

Ahrefs: Ahrefs is an all-in-one SEO tool that provides a range of features, including keyword research, backlink analysis, competitor research, and content analysis. It’s known for its large database of backlinks and comprehensive link analysis, which makes it a valuable tool for link building and backlink monitoring.

Moz: Moz is another popular SEO tool that provides keyword research, site audit, link building, and rank tracking features. It’s known for its Domain Authority metric, which is a measure of a website’s authority and ranking potential in search engines.

Google Analytics: Google Analytics is a free web analytics tool that helps you track and analyze website traffic. It provides valuable insights into user behavior, such as where users are coming from, how long they stay on your site, and which pages they visit. These insights can help you optimize your website and improve your SEO strategy.

Google Search Console: Google Search Console is a free tool provided by Google that helps you monitor and maintain your website’s presence in search results. It provides insights into how Google crawls and indexes your site, and alerts you to any technical issues that may affect your search engine rankings. It also provides valuable data on your website’s performance in search results, including click-through rates and average position.

These are but a few examples of the many SEO tools available on the market. Each tool has its own unique features and strengths, so it’s important to research and choose the tool that best suits your needs and budget.

Feb 2023

Actionable Strategies from the #1 Digital Marketing Agency

Revolutionize Your Digital Marketing in 2023

Digital Marketing

Digital marketing has become increasingly important in recent years, and as we move into 2023, it is crucial for businesses to stay up-to-date on the latest trends and best practices to ensure they are reaching their target audience effectively. If you’re taxed for time, the best solution is to hire a digital marketing agency. But if you have the time, this article will help you.  We will cover how marketers are spending their money in 2023, what we learned in 2022, and where SEO is going in 2023. Additionally, we will share five no-brainer SMS and email marketing strategies you should implement today and 10 brilliant social ad strategies to outsmart your competition.

How Marketers Are Spending Their Money in 2023

As digital marketing continues to evolve, so do the ways in which marketers spend their money. According to a recent study, the top areas where marketers plan to increase their spending in 2023 include social media advertising, video advertising, content marketing, and email marketing.

One of the reasons social media advertising is becoming increasingly popular is due to its targeting capabilities. Platforms like Facebook, Instagram, and Twitter allow businesses to target their ads to specific demographics, interests, and behaviors, making it easier to reach the right audience with the right message.

Video advertising is also on the rise, with more businesses turning to platforms like YouTube and TikTok to reach their audience through engaging and shareable video content. In fact, it’s estimated that by 2023, video advertising will account for more than 82% of all internet traffic.

Content marketing and email marketing are also expected to see a rise in spending, as businesses look to build strong relationships with their audience through valuable and informative content. Email marketing remains a popular choice for businesses, as it continues to offer a high return on investment (ROI) with an average ROI of $42 for every $1 spent.

 

Want help with your digital marketing?

BOOK A CALL TODAY

Lessons Learned in 2022 and Where SEO Is Going in 2023

In 2022, we saw a shift towards user-focused SEO, with search engines like Google placing a greater emphasis on user experience (UX) and relevance. In 2023, we can expect to see this trend continue, with search engines prioritizing sites that provide a high-quality user experience, as well as relevant and informative content.

One of the biggest changes we can expect to see in 2023 is the increased use of artificial intelligence (AI) in search algorithms. With AI, search engines will be better able to understand the context of a user’s search query, allowing them to deliver more relevant results.

Another trend to watch out for is the growing importance of mobile optimization. As more people access the internet through their mobile devices, it’s essential for businesses to ensure their website is optimized for mobile users.

5 Simple SMS and Email Marketing Strategies You Should Implement Today

Personalization – One of the most effective ways to increase engagement with your audience is through personalization. By addressing your subscribers by name and tailoring your messaging to their interests, you can build stronger relationships and drive more conversions.

Segmentation – Segmenting your email and SMS lists based on subscriber behavior and demographics can help you deliver more targeted and relevant messages. This, in turn, can lead to higher open and click-through rates, as well as increased conversions.

Automated Emails and SMS – Automated emails and SMS messages can help you save time while delivering timely and relevant content to your subscribers. Some examples of automated messages include welcome emails, abandoned cart reminders, and post-purchase follow-ups.

Timing – Timing is everything when it comes to email and SMS marketing. By sending messages at the right time, you can increase the likelihood of your subscribers opening and engaging with your content. This may vary depending on your audience and the type of message you’re sending, so be sure to test and optimize your send times.

Mobile Optimization – With more and more people accessing their emails and SMS messages on mobile devices, it’s essential to optimize your messages for mobile. This means using a responsive design that adapts to different screen sizes and making sure your messages are easy to read and interact with on a mobile device.

10 Effective Social Ad Strategies to Outsmart Your Competition

Use A/B Testing – A/B testing can help you determine which ad creatives, copy, and targeting options perform best with your audience. By testing different variations, you can optimize your campaigns and increase your ROI.

Leverage User-Generated Content – User-generated content (UGC) can be a powerful tool for social advertising. By featuring UGC in your ads, you can build trust with your audience and showcase your product or service in a more authentic way.

Retargeting – Retargeting allows you to reach people who have already shown an interest in your business or product. By retargeting these users with relevant ads, you can increase the likelihood of them converting.

Use Lookalike Audiences – Lookalike audiences allow you to target people who are similar to your existing customers. This can be an effective way to reach new prospects who are more likely to be interested in your business.

Experiment with Ad Formats – Social media platforms offer a variety of ad formats, including video, carousel, and canvas ads. By experimenting with different formats, you can find the ones that resonate best with your audience and drive the most conversions.

Localize Your Ads – If you have a brick-and-mortar store or serve a specific geographic area, localizing your ads can help you reach people in your target location. This can be done through targeting options or by using location-based keywords and ad copy.

Use Social Proof – Social proof, such as customer reviews and testimonials, can help build trust with your audience and increase the likelihood of them converting. Consider featuring social proof in your ads to increase their effectiveness.

Include Calls-to-Action – A clear call-to-action (CTA) can help drive conversions by telling your audience exactly what action to take. Make sure your ad includes a strong and relevant CTA that aligns with your campaign goals.

Monitor and Adjust – Social ad campaigns require ongoing monitoring and optimization to be successful. Regularly check your campaign metrics and adjust your targeting, ad creatives, and messaging as needed.

Measure ROI – To determine the success of your social ad campaigns, it’s essential to measure your ROI. By tracking your conversions and comparing them to your ad spend, you can identify which campaigns are most effective and adjust your strategy accordingly.

Digital marketing is constantly evolving, and it’s essential for businesses to stay up to date on the latest trends and best practices. By following the tips and strategies outlined above, you can develop a comprehensive and effective digital marketing strategy that helps you reach your target audience and drive conversions.

Jan 2023

End-to-end Marketing Strategy

Brief Introduction to End-to-End Marketing

End-to-end (E2E) marketing is a strategy that focuses on the entire customer journey from first awareness of your brand to conversion and beyond. It involves delivering relevant marketing messages across multiple channels at the right time to move prospects through the sales funnel.

Full-funnel marketing is a similar approach that targets prospects based on where they are in the marketing funnel. Together, E2E and full-funnel marketing help businesses effectively track the customer journey and deliver the right content at the right time, resulting in increased sales and customer loyalty.

Here are three tips for creating a successful full-funnel marketing strategy:

Define your target audience.

By creating buyer personas, you can better understand and target your ideal customers, resulting in more effective marketing and sales efforts.

Create a content strategy.

Develop a content strategy that addresses different stages of the sales funnel and provides relevant information for each stage. This can include blog posts, videos, e-books, and other forms of content that can help move prospects closer to conversion.

Analyze and adjust.

Continuously measure and analyze the success of your marketing efforts to determine what is working and what is not. This information can then be used to adjust your content and messaging to improve results over time.

By following these steps, small business owners can create a full-funnel marketing strategy that helps them earn more sales, retain loyal customers, and continually improve their marketing efforts.

By regularly analyzing and adjusting your marketing efforts, you can continuously optimize and improve the performance of your marketing campaigns, and achieve better business results.

 

Ready to create an end-to-end experience that grows your business?

Contact Us Online!

End-to-End Marketing – Frequently Asked Questions

What is end-to-end marketing?

End-to-end marketing refers to a holistic approach to marketing that covers all aspects of the customer journey, from initial awareness to post-purchase engagement. It considers all touchpoints and channels used to reach and communicate with customers, including advertising, content, email, social media, and more. The goal of end-to-end marketing is to provide a seamless and consistent experience for customers throughout the entire buying process.

What is full-funnel marketing?

Full-funnel marketing is a marketing strategy that covers all stages of the customer journey, from initial awareness to post-purchase engagement. The aim is to attract, convert, close and retain customers by creating personalized and relevant experiences at each stage of the funnel. This involves identifying the target audience, understanding their needs and preferences, and tailoring the marketing message and tactics to fit each stage of the funnel. Full-funnel marketing requires a multi-channel approach, integrating traditional and digital marketing techniques to reach customers at each touchpoint in their journey.

End-to-end marketing and full-funnel marketing: How do they work together?

End-to-end marketing and full-funnel marketing are related concepts that work together to provide a comprehensive and seamless customer experience. End-to-end marketing focuses on covering all aspects of the customer journey, from initial awareness to post-purchase engagement, and ensuring a consistent brand experience across all touchpoints. Full-funnel marketing, on the other hand, focuses on the various stages of the customer journey, from awareness to purchase, and tailoring marketing efforts to meet the specific needs of each stage.

When combined, these two concepts form a complete and effective marketing strategy that covers every aspect of the customer journey and provides a consistent brand experience at each touchpoint. This helps to build trust and loyalty with customers and drive long-term business growth. By using both end-to-end and full-funnel marketing techniques, companies can create a comprehensive marketing strategy that addresses the needs of customers throughout their journey and maximizes the return on their marketing investment.

Why create an end-to-end experience?

Creating an end-to-end experience is important for several reasons:

Improves customer satisfaction: An end-to-end experience provides a seamless and consistent experience for customers throughout the entire buying process, leading to higher levels of satisfaction and loyalty.

Increases brand recognition: By delivering a consistent message and experience across all touchpoints, end-to-end marketing helps to reinforce brand recognition and build brand equity.

Increases conversions: A well-designed end-to-end experience can help to move customers through the buying process more effectively, increasing the likelihood of conversion.

Enhances data-driven decision making: By collecting and analyzing customer data across all touchpoints, end-to-end marketing enables companies to make informed decisions based on real customer behavior.

Maximizes ROI: By integrating all marketing efforts into a cohesive strategy, end-to-end marketing enables companies to maximize the return on their marketing investment and achieve better business results.

In summary, creating an end-to-end experience is essential for companies looking to build strong relationships with their customers and drive long-term business growth.

3 quick tips for creating a full-funnel marketing strategy

Define your target audience: Start by identifying who your target audience is and what their pain points, needs, and goals are. This information will guide your marketing efforts and ensure that you create relevant and personalized content for each stage of the funnel.

Map out the customer journey: Create a clear and detailed map of the customer journey, including each stage of the funnel and the touchpoints where customers will interact with your brand.

Optimize for each stage: Develop a tailored marketing strategy for each stage of the funnel, ensuring that you are providing relevant and valuable content and experiences that meet the specific needs of customers at that stage. This may involve a combination of tactics such as email marketing, social media advertising, and content marketing.

Remember, full-funnel marketing is an ongoing process and requires continuous refinement and optimization based on data and customer feedback. Keep track of your performance, measure your results, and make adjustments as needed to maximize the impact of your marketing efforts.

How do you create an end-to-end marketing campaign?

An end-to-end marketing campaign covers the entire customer journey from initial awareness to final purchase. Here’s a step-by-step process to create an end-to-end marketing campaign:

Define your goals: Clearly define what you want to achieve with your campaign, such as increased brand awareness or increased sales.

Research your target audience: Conduct market research and understand your target audience, including their pain points, preferences, and behaviors.

Develop buyer personas: Create fictional characters that represent your ideal customers based on your research.

Choose channels: Determine the most effective channels to reach your target audience, such as social media, email, search engines, etc.

Plan your content: Create a content plan that aligns with your goals and target audience, including the type of content, frequency, and messaging.

Execute your campaign: Launch your campaign and consistently publish and promote your content through your chosen channels.

Analyze results: Regularly track and analyze the results of your campaign, and make changes as needed to improve performance and achieve your goals.

By following these steps, you can create a comprehensive end-to-end marketing campaign that effectively engages your target audience and drives results.

How do you build an end-to-end product?

Building an end-to-end product involves several steps:

Define the problem: Clearly understand the problem you are trying to solve and the needs of your target customer.

Conduct market research: Gather data and insights to validate your assumptions and inform your product development decisions.

Ideate and prototype: Generate and test different ideas and prototypes to find the best solution.

Build and test: Build a minimum viable product (MVP) and conduct user testing to validate its effectiveness and gather feedback.

Iterate and improve: Incorporate feedback and make improvements to the product, iterating until it meets the needs of your target customer.

Launch and scale: Launch the product, build brand awareness, and scale your marketing and sales efforts to reach a wider audience.

Monitor and iterate: Regularly monitor and evaluate the performance of the product, and make changes as needed to improve user experience and achieve business goals.

By following these steps, you can develop an end-to-end product that meets the needs of your target customer and supports your business goals.

 Schedule a Call  with us today to speak with a strategist!

Jan 2023

Professional Link Building Service Prices

Link Building

Link building is an essential aspect of SEO and can greatly impact the visibility and credibility of a website. The pricing for link building varies greatly, with costs ranging from $100 to $20,000 per month, depending on quality and volume. To determine a fair price, it’s best to consider a price point per link in the long term.

One popular pricing system used by link building vendors and agencies is a price that is dependent on the domain rating (DR) or domain authority (DA) of a website. However, this system can be imperfect as these are third-party metric scores that do not always reflect the true quality of a website. Prices for this type of link building can range from $100 to $600 or more, depending on the quality of the website.

It’s important to note that many vendors selling single links such as guest posts on a payment structure like this are selling low-quality links on websites that only exist to publish these types of paid posts. It’s crucial to vet these websites in advance to ensure they are genuine and have reasonable organic traffic, while using a reputable vendor.

Studies on link costs have found that the average cost of buying a backlink from a website is $361.44, as found by Ahrefs, while Siege Media suggests a reasonable long-term price per link of around $500. Authority Hacker ran a field test on five different services, with guest post price points ranging between $150 on the low end to $1,000 on the high end.

There are several factors that impact the cost of link building. The quality of the content on a website plays a significant role, as websites with exceptional content are more likely to attract links. The creative flexibility of a brand can also impact the cost, with brands that have strict guidelines for how they want to be perceived often facing more challenges in earning links. The difficulty of the niche, the competition for links in that niche and the location of the website are also important factors to consider

When looking for a reliable link building partner, it’s important to work with an experienced agency that has a proven track record of working with reputable online brands. It’s also important to have open communication and clear expectations to ensure a successful partnership.

In summary, the cost of link building can vary greatly, with prices ranging from $100 to $20,000 per month. A fair price point should be based on a price per link in the long term. Pricing systems that are dependent on DR or DA can be flawed and it’s important to vet websites in advance to ensure they are genuine. Factors such as the quality of content, creative flexibility, niche difficulty, competition, and location all impact the cost of link building. When looking for a link building partner, it’s important to work with an experienced agency and have clear communication and expectations.

 

Frequently Asked Questions (FAQ)

 

What is link building in SEO example?

Link building in SEO refers to the practice of acquiring backlinks (also known as “inbound links” or “incoming links”) to a website from other sites. Backlinks are important for SEO because search engines view them as a signal of the website’s authority and credibility. For example, if many other websites are linking to a website, search engines may interpret this as a sign that the website is valuable and relevant, and therefore should be ranked higher in search results. One example of link building in SEO would be reaching out to other websites and asking them to link to your website in exchange for you linking to their website. Another example would be creating high-quality, shareable content that other websites will want to link to.

What is link building in SEO and how it works?

Link building in SEO is the process of acquiring backlinks to a website from other sites. Backlinks, also known as inbound links or incoming links, are links from other websites to a specific webpage on your site. Search engines view these links as a vote of confidence for that webpage and website, and therefore use them as a ranking factor to determine the relevance and authority of a website.

Link building is an important part of SEO because it can help to improve the visibility of a website in search engine results pages (SERPs), which can lead to more traffic, leads, and sales.

There are several ways to acquire backlinks, some of which include:

-Creating high-quality, shareable content that other websites will want to link to.

-Guest blogging on other websites and including a link back to your website in your author bio.

-Reaching out to other websites and asking them to link to your website in exchange for you linking to their website.

-Participating in online forums and discussion boards and including a link to your website in your forum signature.

-Submitting your website to online directories and citation sites.

It’s important to note that not all backlinks are created equal. Search engines view links from authoritative and relevant websites as more valuable than links from low-quality or irrelevant sites. It’s also important to avoid link building practices that violate search engine guidelines, such as buying links, or participating in link farms.

What is link building vs backlinks?

Link building and backlinks are related concepts in SEO, but they are not the same thing.

Backlinks refer to the links from other websites that point to a specific webpage on your website. These links can be found in the HTML code of a webpage and can be seen by search engines. Backlinks are important for SEO because search engines view them as a vote of confidence for that webpage and website, and therefore use them as a ranking factor to determine the relevance and authority of a website.

Link building, on the other hand, is the process of acquiring backlinks to a website. It is a strategy that SEO professionals use to increase the number of backlinks to a website and improve its search engine rankings. This can be done through various techniques such as creating high-quality content, guest blogging, reaching out to other websites and asking them to link to your website, participating in online forums and discussion boards, and submitting your website to online directories and citation sites.

In summary, backlinks are the links that point to your website, while link building is the practice of acquiring those links.

How link building is important in SEO?

Link building is important in SEO because it helps search engines understand the importance and relevance of a website. When other websites link to a page on your site, it signals to search engines that your content is valuable and trustworthy. The more high-quality, relevant links a website has pointing to it, the more likely it is to rank well in search engine results. Additionally, links can also drive referral traffic to a website, which can also help increase its visibility and credibility.

What is a good link building strategy?

A good link building strategy typically involves a combination of different tactics. Some common link building tactics include:

Creating high-quality, informative and engaging content that other websites would want to link to.

Reaching out to other websites in your niche and asking them to link to your content.

Guest blogging on other websites in your niche and including a link back to your website in your author bio.

Building partnerships with other websites in your niche and sharing links to each other’s content.

Participating in online communities, such as forums and social media groups, and including a link to your website in your profile or signature.

Creating infographics, videos, and other types of multimedia content that can be embedded on other websites with a link back to your website.

Leverage the brand you have, if you have a well-established brand, it will be easier to gain backlinks to your site.

It’s also important to note that not all links are created equal. The quality of a link is more important than the quantity. Search engines give more weight to links from reputable and high-authority websites in the same niche. Additionally, it’s important to avoid link building tactics that are considered spammy, such as buying links or participating in link farms. These practices can harm your website’s search engine rankings.

Here are some steps you can take to create backlinks for your website:

Develop high-quality content: Create informative, engaging, and shareable content that other websites would want to link to. This could include blog posts, infographics, videos, research, or other types of content.

Optimize your content for SEO: Make sure your content is optimized for search engines by including keywords, meta tags, and alt tags. This will make it more likely to rank well in search engine results and attract backlinks.

Reach out to other websites: Reach out to other websites in your niche and ask them to link to your content. This can include emailing bloggers, reaching out to websites that have linked to similar content in the past, or reaching out to websites that have a high domain authority.

Guest blog: Look for opportunities to guest blog on other websites in your niche. This will give you exposure to a new audience and can help you gain backlinks to your website.

Participate in online communities: Participate in online communities, such as forums and social media groups, and include a link to your website in your profile or signature.

Leverage your existing relationships: If you have existing relationships with other websites or influencers in your niche, leverage them to gain backlinks.

Monitor your progress: Use tools like Google Analytics, SEMrush, Ahrefs, etc to monitor your backlinks and track your progress. You can also use these tools to identify new opportunities for gaining backlinks.

It’s important to note that link building is a long-term strategy, it takes time, effort and a consistent approach to see results. Additionally, it’s important to avoid link building tactics that are considered spammy, such as buying links or participating in link farms. These practices can harm your website’s search engine rankings.

How do you start a link building?

Here are some steps to get started with link building:

Conduct a backlink audit: Use a tool like SEMrush, Ahrefs, Majestic, etc to analyze your current backlink profile and identify any potential issues. This will give you a baseline of where you stand and help you determine which areas you need to focus on.

Define your target audience: Understand your target audience and their pain points, this will help you create content that will be valuable to them and that they will want to share.

Create high-quality content: Create informative, engaging, and shareable content that other websites would want to link to. This could include blog posts, infographics, videos, research, or other types of content.

Optimize your content for SEO: Make sure your content is optimized for search engines by including keywords, meta tags, and alt tags. This will make it more likely to rank well in search engine results and attract backlinks.

Build relationships: Build relationships with other websites and influencers in your niche. This could involve guest blogging, commenting on relevant blogs, or reaching out to websites that have linked to similar content in the past.

Reach out to websites: Reach out to other websites in your niche and ask them to link to your content. This can include emailing bloggers, reaching out to websites that have a high domain authority, and participating in online communities such as forums and social media groups.

Monitor your progress: Use tools like Google Analytics, SEMrush, Ahrefs, etc to monitor your backlinks and track your progress. You can also use these tools to identify new opportunities for gaining backlinks.

It’s important to note that link building is a long-term strategy, it takes time, effort and a consistent approach to see results. Additionally, it’s important to avoid link building tactics that are considered spammy, such as buying links or participating in link farms. These practices can harm your website’s search engine rankings.

Is link building still relevant to SEO 2023?

Link building is still considered a relevant and important tactic for SEO in 2023. Backlinks, or links from other websites to your website, can signal to search engines that other websites find your content valuable and trustworthy. This can help improve your website’s visibility and performance in search engine results pages (SERPs)

However, link building has evolved over the years, and it’s important to use ethical and white-hat methods to build backlinks. Search engines like Google have become better at identifying and penalizing websites that engage in unethical or manipulative link building practices, such as buying links or participating in link farms.

Instead, focus on creating high-quality, relevant, and valuable content that other website owners will want to link to naturally. This can include informative blog posts, infographics, videos, and other types of content that provide value to users. Another way of building links is by reaching out to other website owners and asking them to link to your website.

It’s also important to keep in mind that having a diverse set of backlinks from various sources is important, having many links from a single source can be seen as suspicious. The quality of the links is also important, links from authoritative and reputable websites will be more valuable than links from low-quality websites.

Overall, link building is still an important aspect of SEO and can help improve your website’s visibility and performance in SERPs, but it’s important to use ethical and white-hat methods to build backlinks.

Can you list 3 types of backlinks?

Here are 3 types of backlinks:

Dofollow links: These are the most common type of backlinks and are the links that “pass on” link equity or link juice to the linked website. They are the links that search engines use to understand the structure and hierarchy of a website, and are considered to be the most valuable type of links.

Nofollow links: These are links that have a “rel=nofollow” attribute, which tells search engines not to follow or pass on any link equity to the linked website. Nofollow links are often used for links that are considered less important or less relevant, such as links from comments or sponsored content.

Internal links: These are links that connect different pages within a website. They are used to help search engines understand the structure and hierarchy of a website and can also help users navigate the website. Internal links are a good way to help distribute link equity throughout your site and also allows search engines to understand the most important pages of a site.

It’s worth noting that having a mix of different types of backlinks is important for a healthy backlink profile. While having a high number of dofollow links is important, having some nofollow links can help make your backlink profile look more natural, and internal links help both users and search engines navigate your site.

What are examples of backlinks?

Here are a few examples of backlinks:

Editorial backlinks: These are links that are earned through editorial coverage, such as being featured in an article or mentioned in a blog post. These types of backlinks are considered some of the most valuable as they are earned naturally and often come from authoritative and reputable websites.

Guest blogging: When a website owner writes a post for another website and links back to their own website.

Social media backlinks: These are links that are shared on social media platforms, such as Facebook, Twitter, and LinkedIn. These types of backlinks can help increase visibility and traffic to a website and can also signal to search engines that the content is valuable and relevant.

Resource backlinks: These are links that are placed on resource pages, such as directories or “best of” lists. Resource backlinks can help increase visibility and traffic to a website and can also signal to search engines that the website is a useful and valuable resource.

Comment backlinks: These are links that are placed in the comments section of a blog post or article. While these types of backlinks can help increase visibility and traffic to a website, they are not as valuable as editorial backlinks.

Forum backlinks: These are links that are placed in the comments section of a forum thread or post. These types of backlinks can help increase visibility and traffic to a website, but they are not as valuable as editorial backlinks.

It’s worth noting that the value of a backlink is not only determined by the source, but also by the relevance, authority and the context in which the link is placed.

Which is the best link building SEO tool?

There are many link building tools available, and the best one for you will depend on your specific needs and budget. Some of the most popular link building tools include:

Ahrefs: Ahrefs is a comprehensive tool that offers a variety of features, including keyword research, backlink analysis, and content analysis. It also has a backlink explorer that allows you to see the backlinks of any website and also provides information about the quality of the links.

SEMrush: SEMrush is another popular SEO tool that offers a variety of features, including keyword research, backlink analysis, and competitor analysis. It also offers a backlink audit tool that allows you to analyze your own backlinks and identify any potential issues.

Majestic: Majestic is a backlink analysis tool that provides information about the number, quality, and trustworthiness of backlinks to a website. It also allows you to analyze the backlinks of your competitors and identify potential link building opportunities.

Moz: Moz offers a wide range of SEO tools, including the Moz Link Explorer, which allows you to analyze the backlinks of any website and see the metrics that determine link quality.

Linkio: Linkio is a link building tool that helps you to streamline your link building process by providing you with a list of potential link building opportunities, tracking your link building progress, and identifying broken links.

Ahrefs, SEMrush, and Majestic are considered the best backlink analysis tool in the industry. They provide a lot of data and insights that can help you to understand your own backlink profile and those of your competitors.

It’s worth noting that the best link building tool for you will depend on your specific needs and budget. You may want to try a few different tools and compare the features and pricing to find the one that best fits your needs.

How can I get SEO traffic without link building?

It is possible to get SEO traffic without link building, but it is generally considered a crucial aspect of SEO. Backlinks, or links from other websites to your website, can signal to search engines that other websites find your content valuable and trustworthy, which can help improve your website’s visibility and performance in search engine results pages (SERPs).

However, there are other ways to improve your website’s visibility and performance in SERPs without link building:

On-page optimization: This includes optimizing elements on your website, such as title tags, meta descriptions, and header tags, to ensure that they include relevant keywords and are structured in a way that is easy for search engines to understand.

Content optimization: This includes creating high-quality, relevant, and valuable content that is optimized for both users and search engines. This can include informative blog posts, infographics, videos, and other types of content that provide value to users.

Social media marketing: This includes promoting your website and content on social media platforms, such as Facebook, Twitter, and LinkedIn. This can help increase visibility and traffic to your website and can also signal to search engines that your content is valuable and relevant.

Technical SEO: This includes ensuring that your website is technically sound and optimized for search engines, such as by ensuring that it is mobile-friendly, has a fast-loading speed, and is properly structured.

Local SEO: This includes optimizing your website for local search results, such as by including your business name, address, and phone number (NAP) on your website and by encouraging customers to leave reviews on local directories like Google My Business.

It’s worth noting that it can be harder to rank without backlinks and it may take longer to see results. However, by focusing on the above-mentioned strategies, you can improve your website’s visibility and performance in SERPs.

What is replacing SEO?

SEO is not being replaced by any one specific thing, but rather it is evolving and adapting to new technologies and changes in how people search for information.

Here are a few things that are impacting SEO:

Voice search: With the increasing popularity of voice assistants like Alexa and Google Home, more and more people are using voice search to find information. This is impacting SEO because it requires a different type of optimization than traditional text-based search.

Featured snippets: Featured snippets are the answer boxes that appear at the top of search engine results pages (SERPs) for certain queries. They are impacting SEO because they are taking up more space on the SERP and are making it more difficult for other websites to rank in the top positions.

Artificial intelligence (AI) and machine learning: These technologies are being used by search engines to better understand and interpret user queries, which is impacting SEO because it requires a different type of optimization.

Mobile optimization: With the majority of internet users accessing the web on mobile devices, mobile optimization is becoming increasingly important for SEO.

Video and visual search: With the increasing popularity of video and visual content, video and visual search is becoming an important part of SEO.

Social Media: With the rise of social media, it has become an important part of SEO strategy to have a presence on social media platforms and engage with users there.

It is important to note that SEO is not a one-time task, it’s an ongoing process that needs to be adapted to the changes in the search engine algorithms and the way people are searching for information. So, SEO is not being replaced, but it is evolving and adapting to new technologies.

What are the three main areas of SEO are:

On-page SEO: This refers to the optimization of the content and structure of a website to improve its relevance and visibility in search engine results. On-page SEO includes things like keyword research, meta tags, header tags, and alt tags.

Technical SEO: This refers to the optimization of the technical aspects of a website to ensure that search engines can easily crawl and index the site. Technical SEO includes things like website speed, mobile-friendliness, and site architecture.

Off-page SEO: This refers to the optimization of the backlinks pointing to a website. Off-page SEO includes things like link building, social media engagement, and brand mentions.

It’s important to note that all three areas of SEO are interrelated, and a strong performance in one area can positively impact the others. Additionally, SEO is a dynamic field, the best practices and the algorithm are constantly changing. Therefore, it’s important to stay up to date with the latest trends and best practices in order to achieve the best results.

Will SEO exist in 5 years?

It is likely that SEO will continue to exist in 5 years, as the need for businesses and websites to be visible and easily discoverable in search engine results pages (SERPs) will not disappear. However, the specific tactics and strategies that are used for SEO may evolve and change.

Search engines, such as Google, are constantly updating their algorithms to provide more relevant and accurate results to users. As a result, SEO tactics and strategies must also adapt and evolve to stay ahead of the curve. For example, mobile optimization and voice search optimization will become even more important in the future.

Additionally, the way people search for information is changing as well. The use of voice search and visual search is increasing, and this will require different optimization techniques.

In summary, SEO as a concept will continue to exist, but the specific tactics and strategies used for SEO will continue to evolve and change in response to the changing technology and user behavior. It’s important for SEO professionals and website owners to stay up-to-date with the latest SEO trends and best practices to ensure their website continues to be visible in SERPs.

Jan 2023

SEO and Ecommerce Optimization: How Do You Optimize Ecommerce

SEO and Ecommerce Optimization: How Do You Optimize Ecommerce

SEO, SEO Marketing, and Ecommerce Optimization are all crucial aspects of improving your online presence and driving sales for your ecommerce or bricks-and-clicks business. By optimizing various elements of your website, such as your product listings, navigation, and product photos, you can deliver a better user experience for your customers and increase leads and sales for your business. In this article, we will provide a step-by-step guide on how to optimize your ecommerce store to maximize sales for your business.

Create Clear Intuitive SEO Driven Navigation

Step 1: Create a clear and easy-to-use navigation. Your website’s navigation is the backbone of your site and plays a critical role in how users move around and find your products. If your navigation is disorganized and difficult to use, it will discourage your audience and lead them to leave your site. To create effective navigation, organize your products into categories and use broad headings to make it easy for shoppers to find what they need. Additionally, continually test and optimize your navigation to ensure it delivers the best experience for your audience.

To create effective navigation, organize your products into categories and use broad headings to make it easy for shoppers to find what they need.

 

Use SEO Focused Keywords in Product Listings

Step 2: Beef up your product listings. Product listings are a crucial component of ecommerce optimization, as they determine whether or not customers will purchase your products. To create an optimized product listing, use a descriptive product title,

Beef up your product listings. Product listings are a crucial component of ecommerce optimization, as they determine whether customers will purchase your products. To create an optimized product listing, use a descriptive product title, provide important product details, and add product options if available

provide important product details, and add product options if available.

By providing an in-depth and informative listing, you’ll help prospects feel more informed about your products, increasing the likelihood of a sale.

 

Optimized Your Product Listings

Step 3: Add high-quality product photos. Product photos play a critical role in helping your business sell products online, as they provide customers with a visual representation of your products. To optimize your product listings, add high-quality photos that provide your audience with details about what you offer. Take pictures of your product from every angle, including images of your product in use or on a model.

Add high-quality product photos. Product photos play a critical role in helping your business sell products online, as they provide customers with a visual representation of your products. To optimize your product listings, add high-quality photos that provide your audience with details about what you offer. Take pictures of your product from every angle, including images of your product in use or on a model.

Utilize SEO and SEO Marketing

Step 4: SEO and SEO Marketing are essential for driving traffic to your website and increasing sales. Use keywords in your product titles, descriptions, and meta tags to make it easier for customers to find your products in search engines. Additionally, use backlinks and meta descriptions to increase your website’s visibility and attract more customers to your site.

SEO Optimization Influences Site Speed and Responsiveness

Step 5: Optimize your website’s speed and mobile responsiveness. With the rise of mobile devices, it’s essential to ensure that your website is optimized for mobile devices. A slow-loading website or one that’s not mobile-friendly can discourage customers and lead to lost sales. Use tools like Google’s Page Speed Insights to test your website’s speed and mobile responsiveness, and make any necessary adjustments to improve the user experience.

Customer Reviews Contribute to SEO Optimization

Step 6: Use customer reviews and ratings. Customer reviews and ratings are a great way to build trust and credibility with potential customers. Encourage your customers to leave reviews and ratings for your products, and make sure to respond to any negative reviews in a timely manner. Additionally, use customer reviews and ratings as part of your product listings to help prospects make an informed decision about purchasing your products.

Use Retargeting and Remarketing

Step 7:  Retargeting and Remarketing are powerful tools that allow you to target customers who have previously visited your website but haven’t made a purchase.

Use retargeting and remarketing to remind customers of the products they’ve viewed, and provide them with incentives to return to your site and make a purchase.

In conclusion, ecommerce optimization is an essential process for improving your website and driving sales for your business. By following the steps outlined in this guide, you can optimize your ecommerce store to deliver a better user experience for your customers, increase leads and sales, and improve your online presence through SEO and SEO Marketing

 

Frequently Asked Questions

How does SEO work for eCommerce?

SEO for eCommerce works in a similar way to SEO for any other type of website, but there are some specific considerations that need to be taken into account. Here are a few key strategies for optimizing an eCommerce site for search engines:

Product Optimization: Ensure that your product pages are optimized for search engines by including relevant keywords in the title tags, meta descriptions, and body content. Use high-quality images, videos, and other multimedia content to enhance the user experience.

Category Optimization: Optimize your category pages by including relevant keywords in the title tags, meta descriptions, and body content. Use breadcrumb navigation to make it easy for users and search engines to understand the structure of your site.

Blogging: Create a blog on your eCommerce site and publish high-quality, informative content that is relevant to your products and target audience. This will not only help to attract backlinks, but it can also help to drive traffic to your site.

Navigation: Make sure your site is easy to navigate, both for users and search engines. Use a clear and simple navigation structure, and include a sitemap to make it easy for search engines to crawl your site.

Site Speed: Make sure your site loads quickly, especially on mobile devices. Site speed is an important ranking factor for search engines, and it can also help to improve the user experience.

Schema Markup: Use schema markup to help search engines understand the structure and content of your site. This will make it more likely that your pages will appear in rich snippets and other enhanced search results.

Mobile Optimization: Make sure your site is mobile-friendly and responsive to different screen sizes. With more and more people using mobile devices to browse the internet, mobile optimization is essential for SEO.

Reviews and Ratings: Encourage customers to leave reviews and ratings on your products. Positive reviews can help to increase the visibility and credibility of your products in search engine results.

It’s important to note that SEO for eCommerce is a long-term process, and it requires consistent effort and optimization to achieve the best results. Additionally, it’s important to keep in mind that SEO is a dynamic field, the best practices and the algorithm are constantly changing. Therefore, it’s important to stay up-to-date with the latest trends and best practices in order to achieve the best results.

Is SEO worth it for eCommerce?

SEO is worth it for eCommerce. SEO is all about making sure your website is visible to potential customers when they are searching for products or services that you offer. For eCommerce businesses, this means making sure that your website appears at the top of search engine results when people are searching for the products you sell. This can help you drive more targeted traffic to your site, which can lead to more sales and revenue.

SEO is also an effective way to increase the visibility of your brand, which can help to build trust and credibility with potential customers. This is especially important for eCommerce businesses, which may not have a physical storefront that customers can visit.

Additionally, SEO can also help you to gain a competitive advantage over other eCommerce businesses. The more visible your website is in search engine results, the more likely it is that customers will choose to buy from you instead of your competitors.

SEO is not an one-time process, it requires consistent effort and optimization to achieve the best results. It’s also important to note that SEO is a dynamic field, the best practices and the algorithm are constantly changing. Therefore, it’s important to stay up-to-date with the latest trends and best practices in order to achieve the best results.

Overall, investing in SEO can be a valuable investment for eCommerce businesses, as it can help to drive more targeted traffic and sales to your website.

What are the 4 types of SEO?

The four types of SEO are technical SEO, on-page SEO, off-page SEO, and local SEO.

Technical SEO refers to the optimization of the technical aspects of a website, such as the structure, coding, and performance, to improve its visibility and accessibility to search engines.

On-page SEO focuses on optimizing the content and elements on a website, such as meta tags, keywords, and header tags, to improve its relevance and ranking in search engine results pages (SERPs).

Off-page SEO involves optimizing elements outside of the website, such as building backlinks, social media engagement and online reputation management, to improve the authority and trustworthiness of a website.

Local SEO is a specialized form of SEO that targets local audiences by optimizing a website for specific geographic locations. This often involves creating and optimizing local listings and citations, as well as building local backlinks.

What is the golden rule of SEO?

The golden rule of SEO is to create high-quality, relevant, and valuable content that satisfies the needs and intent of users while also adhering to best practices for technical SEO. This includes optimizing your website’s structure, code, and performance to make it easily crawlable and indexable by search engines, as well as using relevant keywords and meta tags to improve the relevance and visibility of your content in search engine results pages (SERPs).

Additionally, it’s important to create a great user experience on your website, with easy-to-use navigation, fast loading times, and mobile-friendliness.

It’s also important to pay attention to the off-page SEO factors such as building authority and trust through backlinks from reputable websites and leveraging social media to increase visibility and drive traffic.

In summary, the golden rule of SEO is to create high-quality content that is technically sound, relevant, and user-friendly, that is promoted and shared on the web in an ethical way.

How do beginners do SEO?

Here are some steps beginners can take to do SEO:

Understand the basics of how search engines work: Before you can optimize your website for search engines, you need to understand how they work. Learn about how search engines crawl and index websites, as well as how they determine the relevance and authority of a website.

Research keywords: Use keyword research tools to identify the keywords and phrases that your target audience is searching for. Use these keywords in your content, meta tags, and URLs to improve the relevance of your website.

Optimize your website’s structure and code: Make sure your website’s structure and code are clean, organized, and easily crawlable by search engines. Use header tags, alt tags, and meta tags to provide context and structure to your content.

Create high-quality, relevant content: Create valuable and informative content that is relevant to your target audience. Use the keywords you’ve researched in your content, but don’t stuff them in unnaturally.

Build backlinks: Backlinks are links from other websites to your website. They indicate to search engines that other websites find your content valuable and trustworthy. Reach out to other website owners and ask them to link to your website, or create content that is so good, people will want to link to it naturally.

Monitor and track your progress: Use tools like Google Analytics and Google Search Console to track your website’s traffic, ranking, and backlinks. This will help you understand how your SEO efforts are impacting your website’s visibility and performance.

Stay up to date with the latest SEO best practices and guidelines: SEO is constantly evolving, so it’s important to stay up to date with the latest best practices and guidelines from search engines.

Be patient: SEO takes time, it’s not a quick fix. It can take several months to see significant results, so be patient and continue to improve your website’s SEO over time.

How much should a beginner SEO cost?

The cost of SEO for beginners can vary widely depending on the scope of the project and the services provided. Some factors that can impact the cost of SEO include the size and complexity of the website, the level of competition in the industry, and the level of expertise required to improve the website’s visibility and performance.

Here are a few different options for beginners to consider:

DIY SEO: For those who are on a tight budget or who want to learn more about SEO, there are many resources available online that can help beginners understand the basics of SEO and implement basic optimization techniques on their own. This can be done for free or with minimal cost.

Hiring a freelance SEO specialist: Freelance SEO specialists can provide basic optimization services at a relatively low cost. They might charge anywhere from $25 to $100 per hour depending on their level of experience, and can help with tasks such as keyword research, meta tag optimization, and link building.

Hiring an SEO agency: Hiring an SEO agency can be more expensive, but can also provide more comprehensive services. An agency can help a beginner with both technical and content optimization and can also manage and track progress for a client. Prices for agencies vary widely, but an hourly rate of $75-$200 is common, and a monthly retainer can range from $500 to $5000 or more depending on the services provided, the size of the website, and the level of competition in the industry.

It’s important to note that SEO is a ongoing process and the costs should be seen as an investment. The costs will depend on the goals and the size of the project, but it’s important to find a provider that is transparent and clear about their pricing and what you can expect to get for your money.

What should you not do in SEO?

Here are a few things to avoid when doing SEO:

Keyword stuffing: Overusing keywords in your content, meta tags, and URLs can make your website seem spammy and unreadable to both users and search engines. Instead, use keywords naturally in your content and focus on creating high-quality, relevant, and valuable content.

Buying backlinks: Buying backlinks from low-quality websites can harm your website’s visibility and performance in search engine results pages (SERPs). Instead, focus on building backlinks naturally by creating valuable and informative content that other website owners will want to link to.

Cloaking: This is a technique where the content presented to the search engine spider is different from that presented to the user’s browser. This is considered a black hat SEO practice and search engines will penalize or de-index your website if they find it.

Hidden text or links: Hiding text or links on your website with the intent of manipulating search engine rankings is considered a black hat SEO practice and is also against search engine guidelines.

Duplicate content: Copying and pasting content from other websites onto your own can harm your website’s visibility and performance in SERPs. Instead, create unique and original content that is relevant and valuable to your target audience.

Not following search engine guidelines: Search engines like Google have guidelines for webmasters, and it’s important to follow them to avoid penalties or de-indexing of your website.

Not monitoring and tracking your progress: Using tools like Google Analytics and Google Search Console can help you understand how your SEO efforts are impacting your website’s visibility and performance. Not monitoring your progress can make it difficult to identify and address any issues that may arise.

Not staying up to date with the latest SEO best practices and guidelines: SEO is constantly evolving, so it’s important to stay up to date with the latest best practices and guidelines from search engines.

 

What is the most effective SEO tactic?

The most effective SEO tactic is creating high-quality, relevant, and valuable content that satisfies the needs and intent of users while also adhering to best practices for technical SEO. High-quality content that is informative, useful, and relevant to the user, will help increase engagement, reduce bounce rates and increase the chances of it being shared, which all lead to better rankings.

Here are a few specific tactics that can help make your content more effective:

Optimize your content for keywords: Use keyword research to identify the keywords and phrases that your target audience is searching for and optimize your content for those keywords. Use them in your headlines, titles, meta tags, and throughout your content, but in a natural way.

Use header tags and subheadings: Use header tags (H1, H2, H3) and subheadings to structure your content and make it easy for users and search engines to understand the main points and topics of your page.

Use images and videos: Images and videos can help make your content more engaging and can also be optimized for search engines.

Optimize your website’s structure and code: Make sure your website’s structure and code are clean, organized, and easily crawlable by search engines. Use header tags, alt tags, and meta tags to provide context and structure to your content.

Build backlinks: Backlinks are links from other websites to your website.

 

Dec 2022

GOOGLE SAYS: E-A-T is “very important”

Google says E-A-T is very important to your website ranking well.

GOOGLE SAYS: E-A-T is “very important.” Soooo, E-A-T is Muy Importante!

What is E-A-T?

Expertise, Authoritativeness, and Trustworthiness.

E-A-T is part of Google’s algorithm, and it is woven into Google’s Search Quality Evaluator Guidelines.

What’s that got to do with you? If Google takes a look at your website and determines that (1) You do not possess EXPERTISE, (2) Your website is not AUTHORITATIVE, and (3) Your company is not TRUSTWORTHY, Google WILL NOT send its customers (those searching for your products and services) to your site.

What is E-A-T?

E-A-T means Expertise, Authoritativeness, and Trustworthiness.

E-A-T is part of Google’s algorithm and baked into Google’s Search Quality Evaluator Guidelines.

GOOGLE SAYS: E-A-T is “very important.” Soooo, E-A-T is Muy Importante!

E-A-T signals what Google and potential customers are looking for—expert-level content that answers all the right questions.

E-A-T first showed up in Google’s Search Quality Guidelines in 2014 and has progressively become one of the most important aspects of SEO. It became especially critical after the August 2018 Google Medic update.

Having stellar SEO content to support E-A-T can improve your chances of scoring prime Search Engine Results Page (SERP) real estate and outlasting the test of future Google algorithm updates.

The Basics of E-A-T

 In its Search Quality Evaluator Guidelines, Google explains that E-A-T content has a “high level of Expertise, Authoritativeness, and Trustworthiness.” Putting this high-level content on your website can result in the following benefits:

  • Higher search engine rankings: Google’s algorithm loves content that promotes your site’s E-A-T.
  • Increased behavioral metrics: This would be time viewers spend on webpages and click-throughs to other pages of your site.
  • Increased social shares and backlinks: People are more likely to share your work if it is viewed as valuable E-A-T material.
  • More featured snippets: You know the top of Google’s search results? That’s where you’ll be, commanding attention over even the first paid ads.

See How Sapient eCommerce Can Drive More Traffic to Your Website

  • SEO – unlock more SEO traffic. See real results.
  • Content Marketing – our team creates VALUABLE CONTENT that will get shared, get links, and attract traffic.
  • Paid Media – effective paid strategies with clear ROI.

Schedule a Call.

CLICK HERE

 

Still a little unsure what these E-A-T marketing concepts mean?

Let’s dive deeper.

Expertise

You are obviously an expert in your field. How are you going to show your audience what you know?  By creating expert-level content. What does that look like in practice?

Say you own an HVAC business, and you want to create content to help potential customers. You need to create content that indicates the level of your knowledge and professionalism.

Developing Expert Content

 

For example, on Pack-Timco’s site they write about Indoor Air Quality in residential building. That’s just one the valuable topics around which content is developed. They have determined exactly what their audience needs to know by analyzing data pulled from users’ Search Intent.

You can also speak from an area of experience on a topic to show expertise.

A Dentist can show the most effective methods for brushing and flossing to prevent cavities. A seasoned Dentist has the experience and expertise to give advice and instructions.

If you’re creating content about something not entirely in your skillset, do plenty of in depth research and credit your sources. You can also collaborate with trusted subject matter experts to create content that delivers value to those in the “searching for information” phase of the buying cycle.

The goal is for your audience to see you as a trusted expert in the field and rely on you and your product or service. It all comes down to becoming the go-to in your niche by providing users with the accurate, high-quality content they’re seeking.

Authoritativeness

Being considered an expert is the first step. You must also show that you are an authority.

Authority is established when your work receives mentions within your niche or niche topics. The goal is to have relevant websites with established authority to promote your content. Other experts linking to your content demonstrates how polished and trusted your work is. This shows that your content delivers what the headlines and title tags promise.

The more your content regularly earns backlinks and mentions on other sites, the more your content will be perceived as authoritative.

You simply cannot have SEO success without authority. While backlinks are best, mentions in the news or on social media regarding your niche are also golden in Google’s eyes.

Trustworthiness

Being a trusted space is quite an honor. Your website will not rank as high on Google if your content lacks credibility. Trustworthy, quality content is accurate, up to date, and flows well from the titles to the copy.

If you want a trustworthy site, quick load times and user-friendly navigation are a must.

Here are five more quick tips to ensure your site is trustworthy:

  • Make sure to note whom to contact regarding site ownership.
  • State the physical location (i.e., office, store address, etc.).
  • Have a Terms and Conditions page accessible for users.
  • Ensure the security of your website’s domain. (Note: Google values HTTPS implementation to protect users’ data).
  • When providing expertise, cite all sources when appropriate. Remember to link to authoritative websites.

 

Nov 2022

Conversion Rate Optimization is Everything

Sapient eCommerce's services: Custom Website Design, eCommerce Experts, Warehousing and Order Fulfillment

Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, becoming paying customers, or otherwise. The CRO process involves understanding how users move through your site, what actions they take, and what’s stopping them from taking the actions you desire them to take.

What is a conversion?

A conversion is the general term for a visitor completing a goal you’ve set for your website. Goals come in many shapes and sizes. If you use your website to sell products, the primary goal (known as the macro-conversion) is for the user to make a purchase.  There are smaller conversions that can happen before a user completes a macro-conversion, such as signing up to receive emails. These are called micro-conversions.

Examples of conversions

Macro-conversions:

  • Purchasing a product from the site
  • Requesting a quote
  • Subscribing to a service

Examples of micro-conversions:

  • Signing up for email lists
  • Creating an account
  • Adding a product to the cart

What is a conversion rate?

Your site’s conversion rate is the number of times a user completes a goal divided by your site traffic. If a user can convert in each visit (such as by buying a product), divide the number of conversions by the number of sessions (the number of unique times a user came to your site). If you sell a subscription, divide the number of conversions by the number of users.

Conversion rate optimization happens after the visitor makes it to your site. This is different from conversion optimization for SEO or paid ads which focuses on who clicks through to your site from the organic search results, how many clicks you get, and which keywords are driving traffic.

How to Calculate Conversion Rate

If a user can convert each time they visit the site:

Imagine you own an ecommerce site — Wampum Wobotics. A user could make a new purchase each session. We want to optimize so they make as many purchases as possible. If a user visited the site three times, that would be three sessions — and three opportunities to convert.

Let’s take a closer look at your user’s three sessions and how they behaved:

  • Session 1: No conversion — user was familiarizing themselves with the site and poking around.
  • Session 2: User bought a shiny new antenna. This is a conversion!
  • Session 3: User came back and bought a new set of gears and a blinking light — another conversion!  Even though they bought two items, this is a single unique order and thus counts as a single conversion.

To figure out your conversion rate, we would take the number of unique purchase orders and divide it by the total number of sessions.

For your imaginary user, they converted two out of three times they came to the site:

To find out the conversion rate for your site, you’ll look at all unique orders divided the total number of sessions.

Calculating Conversion Rate by Sessions:

If a user can only convert once

Now imagine you owned a second site — Wampum’s Monthly Gear Box. Your site sells a subscription for a monthly delivery of wobot parts. A user could come back multiple times, but once they purchase a subscription, they won’t convert again.

Let’s look at an example user’s behavior:

  • Session 1:  User came to the site for the first time to explore the service.  No conversion.
  • Session 2: User subscribed to your monthly Wampum Gearbox service– this is your conversion!
  • Session 3: User came back to read blog articles and poke around.

Your user here can’t convert each time they visit the site. So instead of looking at the number of sessions, we need to measure conversion success by the number of visitors:

To figure out your website’s conversion rate, we would take the number of unique orders and divide it by the number of unique users.

Calculating Conversion Rate by Unique Users:

5 Ways CRO benefits SEOs

While not necessarily directly related to attracting organic website traffic or ranking on a search engine results page (SERP), conversion rate optimization has distinct benefits for SEO. Those include:

  1. Improved customer insights. Conversion rate optimization can help you better understand your key audience and find what language or messaging best speaks to their needs. Conversion rate optimization looks at finding the rightcustomers for your business. Acquiring more people doesn’t do your business any good if they’re not the right kind of people!

 

  1. Better ROI: Higher conversion rate means making more of the resources you have. By studying how to get the most out of your acquisition efforts, you’ll get more conversions without having to bring in more potential customers.

 

  1. Better scalability: While your audience size may not scale as your business grows, CRO lets you grow without running out of resources and prospective customers.  Audiences aren’t infinite. By turning more browsers into buyers, you’ll be able to grow your business without running out of potential customers.

 

  1. Better user experience (UX): When users feel smart and sophisticated on your website, they tend to stick around.  CRO studies what works on your site.  By taking what works and expanding on it, you’ll make a better user experience.  Users who feel empowered by your site will engage with it more — and some may even become evangelists for your brand.

 

  1. Enhanced trust: For a user to share their credit card, email, or any sort of personal information, they must genuinely trust the site.  Your website is your number-one salesperson.  Just like an internal sales team, your site needs to be professional, courteous, and ready to answer all your customers’ questions.

 

The key to successful optimization

To optimize for conversion rates, you have to know where, what to optimize, and who to optimize for. This information is the cornerstone to successful CRO strategies.

If you don’t gather data, then you’re left making changes based on gut feelings alone. Guts are awesome! But making decisions on just gut feelings instead of rooting assumptions in data can be a waste of time and money.

The analytics method

This method, also known as quantitative data analysis, gives you hard numbers behind how people behave on your site. Start with a solid web analytics platform, such as Google Analytics. Next, add tracking for your conversions.

Using analytics based CRO can answer important questions about how users engage with your site. Quantitative analysis provides information like:

  • Where people enter your site, i.e., which webpage they land on first
  • Which features they engage with, i.e., where on a page or within your site do they spend their time
  • What channel and referrer brought them in, i.e., where they found and clicked on a link to your site
  • What devices and browsers they use
  • Who your customers are (age, demographic, and interest)
  • Where users abandon your conversion funnel, i.e., where or during what activity do users leave your site

This information will let you know where to focus your efforts. By putting your effort into the pages most engaged with and valuable to your users, you’ll see the largest impact.

The People Method

Doing your quantitative analysis first is especially valuable if you have a large site with diverse content as it lets you know, from a numbers perspective, where to focus your efforts. But now that you know how users interact with your site, you can investigate the “why” behind their behavior.

This people-focused method, known as qualitative data analysis, is more subjective. You’ll need the quantitative data discussed above to identify who you should be asking. You can’t optimize for all users, so optimize for your ideal user — that is, the user it’s most important to have as a customer.

Ways to get this data:

  • On-site surveys
  • User testing
  • Satisfaction surveys

Qualitative analysis helps optimize for conversions by providing information about users such as:

  • Why did they engage?  Why did they originally decide to visit your site or navigate to a specific page? What about the page or product appealed to them?
  • What do they think your site offers that makes you different from competitors? Is there a feature or service offered by your company that makes buying from you a better experience?
  • What words do they use to describe your products, services, and the pain points they address? How would they describe your product or service to a friend? In essence, how do they talk about what you do?

There are certain things that raw data alone can’t tell you about what brought a user to your site or how to make their experience better. But when you combine this information with your analytics data, you can gain a much better understanding of the pages on your site that present the best opportunities to optimize and engage the audience you’d like to target.

The Bad Method

This comes in many forms. Some not-so-effective CRO methods include:

  • Guesses, hunches, and gut feelings
  • Doing it because your competitor is doing it
  • Executing changes based on the highest paid person’s opinion

All these examples have something in common: they’re not data-based and might as well be random shots in the dark. It’s better to spend the time gathering and analyzing the data so you can create meaningful tests based on clear insights. Nobody loves running tests that fail.

Would you like Sapient eCommerce to help in your CRO efforts? Our CRO services have been carefully developed over the years, helping our clients convert more of their target audience than ever before through features like:

  • A/B testing
  • Lead conversion
  • Visitor analysis
  • UX writing
  • Mobile compatibility

We do everything to optimize your website so that you can convert at a higher rate than ever before.

It’s time to bring in the experts at Sapient eCommerce.

BOOK A CALL

 

 

 

SOURCE: MOZ