February 2022

What Do You Hope to Gain From Your SEO Approach?

SEO search engine optimization concept on blackboard

When analyzing companies that rank highly in Internet Searches it becomes obvious that they are not only liked by Google but also by their target audience.

There is no one-size-fits-all approach to digital marketing. Each business has to have a different approach depending on the consumer behavior in your particular industry. One important take-home message is that companies in all industries get more traffic organically via SEO and Social Media than from paid search via Pay Per Click (PPC) and Google Ads.

Website Traffic Volume (the volume of users visiting a website) is driven by a mix of different Intent Keywords. How many people visit your website will depend on the website’s purpose, the visitors’ own goals, and the way in which they discovered the site.

When creating content for your website and blog, target keywords with low difficulty and high volume instead of attempting to rank for highly competitive keywords that may be out of reach or that would take a very long time to rank for.

Finally, remember it’s a two-step process: increasing website traffic does not mean you are making sales. Your traffic has to be directed to well-designed pages that deliver an enjoyable user experience that provide valuable content. That is, each page on your website has to be fully optimized.

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