July 2022

What Are the Elements of a Professional-level Dental Website?


I.    Easy Navigation

94% believe easy navigation is the most important website feature.

Easy Website Navigation

For patients seeking information, it is frustrating to land on a website and not be able to find what you’re looking for. Effective dental website navigation makes navigating between pages easy and intuitive.

2.   Well-written content

The content on your website tells the story of your practice and what you have   to offer.

Well written content

When you think of dental websites, the content might not be the first thing that comes to mind, but it’s crucial. Flawless content will make your dental practice appear trustworthy to prospective patients.

3. Quality Images

52% of digital marketing agencies cite visual images as a very important form of marketing for their customers.

Use Quality Images on your website

It is essential for trust-requiring businesses (Medical and Mental Health, Insurance, Financial, etc.,) to have quality images that complement the website’s content.

  *  Professional Headshots with bios

  *  Staff

  *  Photos of your Office

  *  Photos of your Waiting Room, Exam Room, etc.

4. Short videos

Use short videos on your website

One of the most efficacious elements of successful dental websites is high-quality professional images and video. Take original photos and videos if at all possible. Potential patients visiting your website will instantaneously understand more about your level of expertise and types of patients your attract. They will formulate their expectations and decide to book an appointment.

5. Clear Calls-to-Action (CTAs)

The ultimate benefit of your dental website is that it can convert visitors into patients.

Use obvious Calls-to-Action (CTA)


Place prompts such as “Email Us” and “Book an appointment” prominently on every page of your website. It’s beneficial to include a variety of calls-to-action (CTAs) because not everyone wants to call you. Some would rather complete an online form or email.

6.   Responsive design

        * 294.15 million smartphone users in the United States.

* 85% of American adults use smartphones.

* 47% of web traffic in the U.S. originated from mobile devices.

       * 113 million iPhone users.

Responsive Design


Additional Suggested Dental Website Design Elements


Creative Services Pages

Additional Suggested Dental Website Design Elements

Creative Service Pages

Creative Services Pages

Building Trust

Build Trust

Building Trust

Advanced Trust Building – Patient Reviews/Commentaries

Customer Reviews



Insurance Coverage

Advanced Functionality – Online Scheduler

Online Scheduler


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