Meta Description Tag (!)
A meta description is one of the most important ranking signals for search engines. It helps search engines understand the content of your page and what keywords it should rank for so that they can more accurately match Searcher Intent. It is often shown as the description text blurb on the search results page. What’s written there determines whether a searcher clicks over to your website.
“Hampton Exteriors, LLC has been established in the Twin Cities roofing sector for several years as the perennial leader of roofing materials and workmanship. Hampton Exteriors is a 3rd generation construction company that has been serving the Twin Cities and surrounding areas for over 30 years. We are a family owned business and we strive to make you feel as if you are part of our family.”
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Generally a page should be targeted to rank for particular set of keywords or phrases. These keywords should be used with some consistency in page content (naturally and without keyword stuffing – DO NOT USE YOUR KEYWORDS MORE THAN 3 TIMES ON A PAGE) to maximize ranking potential for those keywords. This means these keywords should be present across the most important HTML tags (H!, H2, H3) of the page, and used with some frequency in the general page text content. The keyword consistency check illustrates the keywords we have identified appearing most frequently in these areas.
If the keywords and phrases identified don’t match your intended ranking keywords, and do not show a level of consistency, you should consider amending your core page content to better include these.
We found 12 images on your page and 2 of them are missing the attribute.
We recommend adding useful and keyword rich Alt Text for pages’ main images, in particular those that could have ranking potential.
We have not detected any usage of Schema.org on your website.
Schema.org Structured Data Markup is a collection of data tags that search engines have gotten together and created. This “secret language” can be added to your site to allow Search Engines to more easily interpret the content and use it to enhance Search Results.
For example there are tags for providing information about your Local Business such as address and phone number, or adding product information on e-commerce pages so that these products can be displayed in shopping aggregators like Google Shopping.
It is a good idea to start incorporating some relevant Schema.org tags into your site to improve interpretation and display by Search Engines.
This shows you the Estimated Traffic Volume your page receives from it’s Keyword Rankings
This is an estimate of the Monthly Visitors your site receives as a result of it’s Search Engine Rankings. The average desirable monthly traffic range is 1000 to 5000 visits.
Internal Links: 13
External Links: 3
Backlinks are links to your site from another site. Search Engines can see these interconnections and use them as a strong signal of the importance and authority of your Webpage or content. Backlinks are one of the most important ranking factors, and in general, more links from authoritative websites will improve the ranking ability of your site. Building Backlinks can be a difficult and time consuming activity, though the rewards are large when done successfully.
NOTE: All of your competitors’ websites rank higher on Google and other search engines than www.hamptonexteriorsllc.com because they have more Backlinks!
We recommend having a strategy in place for Building Backlinks to your site. Some common methods including adding your site to relevant online directories, asking other sites to link to you, performing outreach and guest blogging on other websites or creating ‘lead magnet’ content that encourages linking.
On-Page Link Structuring is a complex SEO topic with a variety of opinions covering how frequently you should link to external vs internal pages, and in which cases to use nofollow links. We provide an informational breakdown on on the page’s links for your review.
Some general principles in regards to link structuring include having a strong proportion of your links being to internal pages, as well as explicitly using ‘Nofollow’ links for any external links that may be to lower quality sites where you don’t intend to pass value.
A website can be viewed in a wide variety of resolutions and formats, some dictated by the size of a desktop display, and others by the specific dimensions of a phone or tablet model. Device rendering provides a preview of how the site looks on some popular device resolutions to help identify obvious issues. Note, our method will load a website and resize it’s portlet to several dimensions, as opposed to loading the site multiple times directly in different devices.
In general a website should be designed and tested to be responsive across a large variety of desktop and mobile device resolutions, as well as being able to transition smoothly (for example when resizing a browser or flipping a tablet from vertical to horizontal).
Google is indicating that your page is scoring poorly on their Desktop PageSpeed Insights evaluation.
Page Load Speed refers to the amount of time it takes to entirely load a webpage in a user’s browser. Page Load Speed impacts a user’s experience on a website and can directly impact bounce rate and conversions. Additionally, Search Engines are making Page Load Speed a ranking factor.
Download Page Size is one of the biggest contributors to Page Load Speed, which can directly affect rankings, user experience and conversions. It is important to ensure your Download File Size is as small as possible by removing unnecessary files and minifying and optimizing others. 5MB is a good metric to strive for, though modern websites are gradually increasing in size.
Creating Social Profiles as well as linking to these from your website can help to build trust in your business and provide other mediums to nurture your customer relationships.
| Phone | +1 651 200 4365 |
| Address | 1824 Buerkle Road White Bear Lake, MN 55110 |