SEO Strategy Case Study
Alexandria Academy Institute (AAi) set out on their SEO journey to drive down their PPC spend and lower their cost of customer acquisition. After working with an agency that didn’t offer transparent communication, AAi came to us for a high-touch SEO relationship that would see them through their rebrand and new product launches.
Sapient eCommerce and AAi found common ground in a commitment to empowering our customers. We doubled down on communication to ensure everyone on the AAi team understood our time-proven methodology, SEO best practices, and which metrics measured progress toward their goals.
Staying Nimble in a Rapidly Evolving Industry
On top of the agility required to keep in stride with AAi’s ever-changing needs, our strategists had to find a way around Google’s limited ability to discern the semantic nuances of highly specialized industry keywords.
No assumption went unchallenged as keyword research took multiple turns until we hammered out a strategy that delivered results directly to AAi’s bottom line.
On both sides of the partnership, everyone agrees that the extra effort was well worth it. The results of this SEO agency partnership say it all.
The Results
Goal Completions Up 847% YoY
By concentrating our strategy on driving qualified traffic to conversion opportunities on their site, we grew AAi’s online conversions by nearly eight and a half times:
Embracing the semantic challenges of highly nuanced industry keywords, our strategists found the key to unlock tremendous keyword growth for AAi:
Movement in strategic keywords added up to nearly three and a half thousand positive position changes in Google search results — as new keywords were added to AAi’s portfolio and existing keywords climbed up to page one.
The dramatic keyword movement yielded equally dramatic results in clicks and impressions. As both clicks and impressions soared, we knew that AAi’s content was meeting searchers’ intent.
Both Sapient eCommerce and AAi are deeply committed to empowering our customers. And, in this case, transparency and education were key components of AAi’s success.
Our strategy team doubled down on communication, and our point-of-contact shared everything they learned with their entire team — even going so far as to run SEO strategy Lunch & Learns for them. Time and time again, we find that the more invested our customers become in understanding our methodologies, the more we can accomplish together.
Robin Griffith