Having consumers visit your site is not the goal. Having the right kind of consumers visit your site is the goal. The secret to success today is giving consumers what they are searching for. Our keyword research predicts changes in consumer demand. By responding to these market changes with in-demand products or service and relevant sought after content, our clients remain relevant and findable. Today, consumers have a Bazillion choices. Yet never before have business owners had the ability to understand what motivates consumers.
We start by asking ourselves, what keywords are relevant to our client’s website content? When potential customers use those keywords and arrive at your site, will they find what they what they searched for? Will they be pleased with what’s there? Will they take a desired action: sign-up for a newsletter, leave an email address, make a purchase? If the answer to any of these questions is no, proceeding will be futile.