What is SapientSocial?
Every SapientSocial client works closely with his or her own Account Manager. Together they develop a social media marketing strategy. Social media accounts for approximately 5% to 6% of all referral traffic on the web. Hence, social media is not a standalone traffic-generation tool. It is a tool used to complement our clients’ search engine optimization strategy.
“We don’t have a choice on whether we DO social media,the question is how well we DO it.”
– Erik Qualman
Social Media’s true calling lies in being able to target specific demographics based on interests. Once identified, target audiences are driven to our clients’ websites, engaged in conversations that are shared throughout the Internet. Influencers are approached, links increase and Search Engines begin to pay attention.