It comes down to this: When consumers are searching for your products or services, what words do they type into a search box? You won’t know until you do
keyword research. In the search marketing field, no other activity is as valuable or delivers a higher return. Ranking favorably for relevant keywords determines your site’s success or failure. The best method then is to do a bit of reverse engineering. First, find out through keyword research which keywords in your market are in demand. That is, which keywords in your market are being used most to search for your products and services. By doing so we not only generate a list of keywords and keyword phrases to target in SEO but we also gain insight into your customer demographic.