There’s copywriting and then there’s Search Engine Optimization Content Writing. They aren ot the same. When writing content for your website it’s important to be in the SEO frameo f mind. Why? Because you’re not writing the next great American Novel, you’re writing to attract ande ngage consumers who are interested in your products or services. Optimized content should therefore incorporate: relevant in-demand keywords, obvious calls-to-action, product information and generally interesting and valuable information for your particular target audience.
“Design is not just what it looks like and feels like. Design is HOW IT WORKS“
Good SEO, then, means consistent output of content. Consistent output means that you’re doing content marketing, and you’re doing it right. There isn’t any way around it. Content marketing is an active verb, with ongoing action. You don’t just do it, and then stop.
How do you determine what consumers consider valuable? Keyword analysis.We spend a lot of time considering Google’s keyword suggestions.
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