For patients seeking information, it is frustrating to land on a website and not be able to find what you’re looking for. Effective dental website navigation makes navigating between pages easy and intuitive.
The content on your website tells the story of your practice and what you have to offer.
When you think of dental websites, the content might not be the first thing that comes to mind, but it’s crucial. Flawless content will make your dental practice appear trustworthy to prospective patients.
52% of digital marketing agencies cite visual images as a very important form of marketing for their customers.
It is essential for trust-requiring businesses (Medical and Mental Health, Insurance, Financial, etc.,) to have quality images that complement the website’s content.
* Professional Headshots with bios
* Staff
* Photos of your Office
* Photos of your Waiting Room, Exam Room, etc.
One of the most efficacious elements of successful dental websites is high-quality professional images and video. Take original photos and videos if at all possible. Potential patients visiting your website will instantaneously understand more about your level of expertise and types of patients your attract. They will formulate their expectations and decide to book an appointment.
The ultimate benefit of your dental website is that it can convert visitors into patients.
Place prompts such as “Email Us” and “Book an appointment” prominently on every page of your website. It’s beneficial to include a variety of calls-to-action (CTAs) because not everyone wants to call you. Some would rather complete an online form or email.
* 294.15 million smartphone users in the United States.
* 85% of American adults use smartphones.
* 47% of web traffic in the U.S. originated from mobile devices.
* 113 million iPhone users.
Creative Services Pages
Building Trust
Advanced Trust Building – Patient Reviews/Commentaries
Insurance
Advanced Functionality – Online Scheduler
