It’s easy to launch an eCommerce website. It’s not at all easy to create a successful one. Scaling an online store, keeping all the gears oiled and clicking is a colossal undertaking even for those who have been in the business for some time. Although eCommerce sales have steadily grown over the years, many retailers struggle to capitalize on digital sales channels. Just getting out there and throwing up a site and waiting to see what happens will not deliver success.
The secret to success is to (1) design and develop an aesthetically pleasing and engaging site and (2) to effectively target an audience ready-to-buy. It’s all in the numbers. You need to have at your disposal and to understand solid data and statistics about your customers and potential customers. Most small to mid-market eCommerce businesses don’t have the resources (time being the most evasive) to conduct the high-level research required to know who is buying what, where, why and at what price.
The statistics tell the story
96% of Americans have made an online purchase in their life, 80% in the past month alone
67% of Millennials and 56% of Gen Xers prefer to shop on online rather than in-store.
eCommerce is growing 23% year-over-year
eCommerce sales in 2017 are on track to reach $440 billion.
51% of Americans think shopping online is the best way to shop, with 49% preferring shopping in-store.